Stride Gum Print Ads - These ads were created for the launch of new Stride flavor shifting gum. Bright colors and fun graphics create a captivating and entertaining mood that embodies the childlike fun and indulgence of the product. They encourage the consumer to ask themself “Why Chews?” when deciding which gum to purchase when they can have both.
Tim McGraw - Fritos Promotional Tin Ad - This full page ad was created to promote the sale of the Tim McGraw collectible tin available at Target.
Evening of the Stars - Charity Event Materials - The client wanted to create an invitation and auction guide for a ball benefiting disadvantaged children in the Dallas-Fort Worth area. The aim of the event was to create a sleek, modern look but still keep the focus on the beneficiaries.
Publix - La Vida Sabe Mejor - Promotional Campaign - This year-long event was created for Publix grocery stores. La Vida Sabe Mejor - Life Tastes Better - is a Latino-inspired program meant to draw the shopper to the stores to celebrate their heritage through cooking events and music events that the whole family can participate in. Direct mail pieces are shown.
i Magazine - Concept Layout - Concept layout for i. Magazine
Newspaper Layout - Dallas Voice - The first few years of my career were spent building newspaper layout, ads, and learning the intricacies of typesetting.
The Black Sheep Project - Leave Behind/Promotion - Promotional Piece created that summarizes the branding philosophy behind The Black Sheep Project.
Cristal Optics Flyers - Creative for flyers and window posters of a chic, modern eyewear shop in Martinique. The brand colors are generally very dark...black with bursts of pink but they wanted to create a younger, more youthful feel to promote the back to school sale.
Fall Classic Golf Tournament Poster - Client wanted a custom poster that didn't look like the typical golf flyer.
Capital Print Ad - Magazine ad created for luxury, high-end kitchen appliances.
Quartzy Ad - Full page ad for an online laboratory management solution.
Sushi Freak Menu Redesign - Redesign of an existing, cluttered menu to facilitate the ordering process.
Distinct Magazine Layout - Layout for an upscale lifestyle magazine in the UK
Distinct Magazine Layout - Layout for an upscale lifestyle magazine in the UK
JB Postcard - Fun postcard for a fall promo for a pet supplies company.
iChair Brochure + Informational Pieces - Brochure/Reviewer Handout/Product Sheets to promote a new iDevice product - the iChair protective case and stand.
Cristal Optics - Booklet
Friends of Wednesday's Child Direct Mail
Sedona Lace Product Brochure
Record Infographic Template
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Veronique Zayas
Creative Direction | Art Direction Dallas, TX