• Veronica Granado

    Freelance Graphic & Textile Designer/Illustrator - Apparel& ...

    Los Angeles, CA

Dedicated Designer/Textile Designer/Illustrator with 8 years experience in Consumer Products, Licensing, Action Sports and Apparel Industries. Notable clients include Disney Consumer Products, MGA Entertainment, Kohl's Department Stores, Target, Hurley, Rusty, Maui and Sons, Lambs & Ivy and Kidsline.

Work Samples

  • Sportswear Apparel Art

  • Girls Apparel Art

  • Juniors Apparel Art

Work History

Veronica Granado vgranado@gmail.com (951)642-7295 Summary 8 years experience in graphic design for apparel and home textiles consumer products , friendly, collaborative and dedicated designer. Education 2005 Associates of Arts Graphic Design The Fashion Institute of Design & Merchandising, Los Angeles, California 2003 Certificate Graphics Technology Riverside County Regional Occupational Program, Riverside, California Skills - Familiarity in NIT, Kids, Juniors, Womens, Action Sports & Urban Fashions Graphics - Ability to create own artwork from tears and magazines - Knowledge of manufacturing printing processes for apparel graphics & prints - Able to use purchase prints/art and rework accordingly - Ability to create own production ready art for domestic and overseas - Strong artistic background, ability to create conceptual art in several different mediums - Expert computer skills with Adobe Illustrator and Photoshop & NED(proficient) - Ability to interpret graphic & fashion trends for Mass, Mid Tier,and Specialty markets - Ability to prioritize multiple deadlines without sacrificing attention to detail - Possess effective written and oral communication skills - Works independently as well as in team environment - Experienced in working cross functionally including: Product/Brand Managers, Buyers, Product Development, Technical Design, Costing, Sourcing and Sales. Experience Kidsline LLC January 2010 - June 2014 Los Angeles, CA Senior Designer - Lead Designer responsible for design, illustration, textile design,product design and trend research for NIT bedding, decor and hardlines primarily for Disney Baby (Walmart, Kmart, Target, BRU, Sears, Kohls, JCP, Buy Buy Baby, Burlington),Not Neutral (Specialty) Target Tiddliwinks & Target Luxe (Mass), and Kidsline brands(Mid Tier.) -Works cross functionally with Licensor, Brand Manager, Creative Director, Costing/Sourcing, Technical Design and Sales Teams. - Can differentiate aesthetic styles amongst Mass, Mid Tier and Specialty accounts - Experience designing international markets: Canadian (Sears, BRU/TRU), Australian (Big W,Spotlight), and UK (Tesco) markets Freelance/ HoboBug Studios April 2006 -December 2010 Riverside, CA Owner/Graphic Designer/Illustrator - Developed graphics, original icons, prints and illustrations for Disney Properties: (Hannah Montana, High School Musical, Tinker Bell, Mickey and Friends, Alice in Wonderland, Disney Princess, Pooh, Muppets, Pirates of the Caribbean) - Other notable clients include: Action Sports (Maui Sons, Rusty, Hurley/KHQ/Kids Headquarters for Federated), Licensed Consumer Products (MGA Entertainment, Bratz, Little Tikes ,Strategic Partners[Warner Brothers/Hanna-Barbera/Walmart/Cherokee] ), Retailers(Target [in conjunction with Beach Design]), Bedding (Lambs & Ivy,) Collectibles ( The Bradford Exchange) and independent street wear (MOB Royal Apparel, Raz Nasibu Inc., Lipstick Bandits and Anomalies Union.) Kohls Department Stores January 2009- June 2009 Milwaukee, WI Textile Designer, Croft&Barrow /TekGear - 1 of 2 Textile/Graphic Designers for Kohls private label Croft&Barrow Women's RTW ($400 million/annually),(Missy, Petite, Womens); Knits, Wovens, Sweaters and Tees - Created and executed prints and placed graphics based on seasonal direction - Preformed own production ready art (sizing, pantones, treatments, embellishments) - Completion of entire holiday novelty program for Holiday 2009 (1 million plus units), - Lead Artist for new tees graphic program launch, estimated revenue $5 million Disney Consumer Products January 2006 – July 2006 Apparel, Accessories & Footwear Glendale, CA Graphic Design Associate/Intern - Mentored under Creative Director and worked fluidly within Girls, Juniors, Women's, Boys, Newborn/Infant/Toddler mid tier teams - Assisted in developing style guides for the Fall 2007 season for Boys and Girls 4-7. - Assisted in light trend research and trend buying and photo-shooting samples - Assisted in mock up presentations (artwork development, placement, heat transfer) - Developed graphics for various deliveries for Juniors, Tweens, Girls, Layette, Infant Toddler for Mid Tier, Specialty and Mass market retailers for DTR Portfolio http://www.coroflot.com/vgranado http://www.styleportfolios.com/portfolio.php?username=vgranado https://www.flickr.com/photos/96985065@N00/ References Upon Request


  • Fashion Institute of Design and Merchandising

    • Associates Graphic Design
    • 2003 - 2005



2011 Nominee Disney Consumer Products Quality Product Award North America in the Disney Magic category for Kidsline/ Lion King Nursery Collection