Resumé

PROFESSIONAL EXPERIENCE

WWJ-TV (CBS)/WKBD-TV (The CW)
Southfield, Michigan
Writer/Producer/Editor
2010-present

WXYZ-TV 7 (ABC)
Southfield, Michigan
WDIV-TV 4 (NBC)
Detroit, Michigan
P.N. Enterprises Inc.
Milford, Michigan
Freelance Writer/Producer
Commercial Production & Field Producer
2009-present

WMYD-TV 20 (My Network TV)
Southfield, Michigan
Promotions and Marketing Writer/Producer
1996-2008
·Directed edit sessions and wrote 115 scripts promoting image, sports, entertainment, and sales campaigns.
·Researched stories and produced 23 public affairs programs, winning two Emmy and six Telly awards.
·Pitched stories, conducted interviews, and wrote scripts under deadline pressure, never missing a due date.
·Managed crews and talent on location and in studio, volunteering to produce a show that won a Telly award.
·Wrote radio trivia, press releases, and email blasts, resulting in a full-page story in the Michigan Vue.
·Assisted online editor by designing and developing creative content aimed at increasing website traffic.

WYANDOTTE CABLE
Wyandotte, Michigan
Program Director (promoted from Program Coordinator)
1995-1996
·Managed the production facility and promoted four cable channels, serving a community of 26,000 viewers.
·Interviewed, hired, and supervised two employees and 40 volunteers, retaining 90% of the in-place team.
·Produced and directed eight live and 145 taped local TV programs, launching the first series of kid shows.
·Initiated marketing strategies such as an open house and newsletter aimed at recruiting new volunteers.
·Developed and taught video production workshops to motivate volunteer involvement in local cable TV.
·Prepared annual budget and expense reports, reducing spending by 20% while upgrading equipment.

Program Coordinator
1994-1995
·Supervised the remote production vehicle and volunteer crews, troubleshooting potential offsite setbacks.
·Originated, produced, and edited promotional spots aimed at enhancing the image of community television.
·Provided technical consultation and equipment set-up at city meetings, enhancing audio/visual quality.
·Updated and trafficked daily programs, maintaining media files in an organized, efficient manner.

RJ MICHAELS CREATIVE GROUP
Jackson, Michigan
Editor & Senior Copywriter
1993-1994
·Wrote and edited arts and entertainment stories and business profiles in eight published agency magazines.
·Researched and interviewed top decision makers and CEOs, launching the first issue featuring local women.
·Designed and wrote ads, newsletters, and brochures, collaborating with clients to achieve their goals.
·Supervised contributing writers and photographer, improving layout quality by offering creative input.

THE MICHIGAN GUILD
Ann Arbor, Michigan
Art Fair Manager
1993
·Created and wrote press releases and advertisements promoting the Summer Art Fair.
·Prescreened and coordinated guests for WJR radio, landing an exclusive interview with the mayor.
·Interviewed, hired, and supervised a crew of four temporary employees and 20 volunteers.
·Solved regulation problems and distributed timely information to volunteers, enforcing safety guidelines.

WDIV-TV 4 (NBC) Detroit, Michigan
Production Intern 1993
·Coordinated audiences, prepared guest materials, and assisted producers and talent during program tapings.
·Screened and logged footage, made dubs, and booked satellite feeds.

WKBD-TV 50 Southfield, Michigan
Public Relations & Promotions Intern
1992
·Scheduled guests, supervised show tapings, and managed and maintained membership for the Kids Club.
·Coordinated and attended special events promoting Kids Club.

EDUCATION
The University of Michigan, Ann Arbor, Michigan
Bachelor of Arts in Communications; High Distinction

AWARDS
8 Michigan Emmy Award Nominations
2 Michigan Emmy Award Winning Entries
6 Bronze Telly Awards
MDA Broadcast Journalism Silver Award
Michigan Association of Broadcasters Merit Award

COMPUTER SKILLS
Final Cut Pro; Microsoft Word, Excel, Outlook, Power Point, Explorer, Publisher; Clickability Web; MediaStar Scheduler; VCI Database, WordPress

Projects by Vicki Briganti

Print Writing Samples
10 Files

Scripts
6 Files

Press Releases
3 Files

Direct Mail
2 Files

Advertising Copywriting/Design
4 Files

Creative Design
2 Files

Video
14 Files

Freelance Video
5 Files

Final Cut Pro Editing
4 Files