Victor David Cantú Ojeda
Mexico
Shoe design, proposal to Under Armour. This design is for sale, for any brand.
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In this poster, the player is in a position to attack, but holding the racket like a sword, or spear, ready to attack prey.
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Orion is a design linked to Orion "The Hunter", in Greek mythology. It is inspired by the wristbands and headbands, used in tennis. A band diagonally traverses the shoe sole in the heel area. That element is the main feature of the concept. I thought about linking the wristbands and headbands as a distinct element of the hunter, to close the whole concept.
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Orion is for instinctive athletes, for players who select their moves, for explosive athletes, athletes who are not improvised. Orion is for hunters.
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