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The concept is concentrated around physical manipulation. Instead of just pressing buttons the user bends, squeezes, twists and flexes the device. By using these actions the user interface becomes very natural and intuitive.
The device can be bent upwards and downwards to raise/lower volume. By pressing a “modifier-key” at the same time the action of bending gets assigned to another function (for example fast forwarding a film). The device can also be twisted to for example pause or escape. When using social media the user can squeeze either the right or left side to “share” or “like”.