Yum! Creative Services is the in-house ad agency for Yum! brands, Inc., corporate headquarters for the world's largest restaurant company (Kentucky Fried Chicken, Pizza Hut, and Taco Bell restaurants). Comprised of veteran ad agency and design professionals, the team wanted to reinvent the existing parent company's mark in such a way that it communicated their objective of providing big idea thinking and broader brand expertise throughout the organization. http://www.yum.com/
The final name and design for this financial partnership was inspired by architecture. The word "quoin" refers to the dressed stones or bricks at the corners of buildings, originally used to add stability to the masonry wall. In this case, it was a perfect symbol to represent the interlocking strength of the affiliate institutions under the aegis of the holding company.
RAR is a hybrid for emerging multicultural Millennial and GenX consumers, entrepreneurs, corporate talent and politicos. RAR creative architects have proven global wins in designing holistic brand positioning, external campaign, insights, and public affairs approaches to “evolutionize” client strategies. RAR and its Latino college division, www.taglatino.com, centers on the consumer lifestyle and infuses relevant experiential marketing tactics that weave our clients' products and services into consumer vernacular. We concentrate on designing high-touch corporate experiences for bold employee engagement, retention and external pipeline design to brighten client corporate culture drivers. www.rarworld.com
Lundy's Special Events is a full-service hospitality caterer and lifestyle design firm. The owners wanted to retain the original 4 leaf clover, but also refresh the logo to reflect their broader range of capabilities. http://www.lundyscatering.com/
Identity created for Tamago Creative Group, a team of art directors, designers, and other creative specialists formed as a part of BPO for clients in the U.S. and Asia. The word "tamago" is Japanese, and translates to "egg" in English.
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Logos & Identity
