NRN Cover - When the original cover submitted by NRN was rejected by Yum! Brands CEO, David Novak, I was given the opportunity to redesign it. This was the winning concept.
Yum! brands - Community Involvement Display
Yum! brands - Company Benefits Display - These are just a few examples of the internal branding initiatives being used to communicate throughout the company's facility. They also illustrate how the use of contemporary display techniques allows for greater design flexibility and visual impact, by simply rearranging or changing the various graphic elements.
Yum! brands - This commemorative poster celebrated the company's 10th anniversary.
Kentucky Derby Sponsorship - Airport Murals - Copywriting - Design/Art Direction
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Yum! Brands

Yum! Brands, Inc., based in Louisville, Ky., is the world's largest restaurant company in terms of system units with nearly 38,000 restaurants in over 120 countries and territories and more than 1 million associates. Yum! is ranked #213 on the Fortune 500 List and generated more than $12 billion in revenue in 2011. Their brands - KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories.

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Joel Villaflor
Big ideas still rule. Louisville, KY