The client wanted to incorporate the equity of the Zerex brand along with the new product name "Extreme" in such a way that the two design elements would not conflict. The new labels also needed to quickly communicate that these differentiating formulas were specifically for the heavy duty diesel engine market.
Colateral print was designed to introduce and explain the many benefits and features of the new Zerex Extreme Antifreeze.
Zerex Extremem Antifreeze provides increased reliability and safety for heavy duty deisel engine protection.
Zerex Extreme Antifreeze provided maximum engine protection during harsh weather conditions and longer drive times.
Zerex Extreme Antifreeze was proven to increase engine longevity over the long haul.
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Zerex
In 2007, Valvoline brought the popular Zerex® brand name to the heavy-duty diesel engine market with its new Zerex® Extreme™ antifreeze/coolant. The new packaging line included six Extreme products - Extended Life Concentrate and Extended Life Ready-to-Use, Heavy Duty Pre-Charged Concentrate and Heavy Duty Pre- Charged Ready-to-Use, G-93 and Heavy Duty G-05. A series of promotional banners were used to promote the product in tradeshows and other events.
