Virginia Ochi
Pasadena, CA
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Cornbread - My last semester at SJSU our class divided into team agencies to create a $2 million cohesive campaign for Marie Callenders. The campaigns were judged and critiqued by the President, VP and Creative Director of Marie Callenders. This specific document was a hypothetical print advertisement to be run in Rachel Ray and All You magazine.
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Facebook Page - A hypothetical Facebook page created for Marie Callenders to generate web traffic. The concept was to have a recipe contest that was rated by Facebook users. The winner receives a kitchen makeover and various Marie Callenders products.
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End Cap - End Cap promotion of Marie Callenders healthy, natural cornbread
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