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Be clean, be seen - Broom means dirt. People don’t like to carry it. Broom user have consciously or unconsciously diminishing feel. Brief focuses over making product respectable and user confidant. compactness gives product an advanced edge which makes user confident. Compact feature also help for storage purpose
‘BE CLEAN BE SEEN’ is Compact floor cleaning device. Bristles can go inside when device is not in use. While using, bristle comes out and gets fixed on one 360 degree handle rotation.