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victoria smith

Creative Art Director/Design Professional — Islip Terrace, NY

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Published:: Apr 15, 2012

Art Direction

Catalog Design

Here is a sampling of some catalog designs done for Positive Promotions, Inc, a company I have been employed with since 2002. My motto? "Stay Hungry!"

School Apparel Catalog - Client: Positive Promotions, where I am currently employed. This catalog was company's first apparel catalog. Casts and directed all models, local and with modeling agencies.

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2008 Breast Cancer Awareness Month Client: Positive Promotions, Inc. Casts and directed both live and still products, NYC studio.

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Student Awarda & Incentives Catalog - Client: Positive Promotions, Inc.
Casts models and directed NYC photoshoot.

College & Career-Ready Culture In Your School Client: Positive Promotions 2012 premier catalog targeting high-risk middle-school and high school students.

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Red Ribbon Week 2010 All casting and photoshoot done in-house. Lot of work but oh so worth it...phew! Kids and adults models mixed with local and professional models. Target Market: School principals, pta, pto

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Red Ribbon Week 2012 Election Year cover. Casting from both local model agency and kids from local elementary schools.

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Red Ribbon Week 2012 Product Catalog. Photoshoot done in Long Island location. All kids cast locally. Theme of cover is Crazy Socks, a popular theme in most elementary schools across the US.