Wallace LAM
Graphic & Visual Designer. Brand Consultant . Project Manager . Design Educator . — Sydney, Australia
This is an advertising pitch work I recently did for an Advertising Agency in Northern shore NSW. The Concept is based on a given phrase "You are Welcome." I choose a pleasant theme for the concept after studied the age group of the target audience and the overall creaive leverage in relation to their visual perception. The final core visual depicts an entry way into a magical village named STAR - a name associate to the name of the client. It also implies the journey through this wonderful village is opened to everyone.
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