• + Follow
  • Wallace Lam

    Lead Digital Designer & Contents Manager

    Sydney, Australia

Originated from Malaysia, and presently works and lives in Sydney. I am a creative enthusiast, creative designer for online and digital advertising products. I design interactive products for digital advertising campaign aligned with various marketing strategies. I am accountable for Rich Media and Engagement Advertisement, Online & Mobile Interactive Advertisement, Cross-platform creative contents, House Ad and many other digital media publishing. Coming from a sound background in Advertising/Print industry. I had also produced many creative works such as below-the-line products in Advertising Campaigns,Corporate Publication, Brand Eccentric Campaign, conventional and all kinds of digital publishing assignments. I have more than 9 years of working experience with a broad creative skills set including project management skills. I practice Buddhism in real life, and at work. It had empowered my vision and improved my over-all personality so in many ways. I am presently work for Spiral Media in Surry Hills, Sydney.

Work Samples

Work History

  • Creative Designer & Contents Manager

    • Spiral Media
    • Surry Hills, Australia
    • Apr 2013 - Present (4 years 7 months)

    • Design, produce, built standard and rich media contents for mobile advertising inventory, campaign for leading brand in Australia and Asia Pacific.
    • Design, produce, publish, maintain web contents for company’s website and e-commerce site.
    • Produce creative execution slide to support the sales and marketing team in relation to UI design, user-journey adhering to brand guidelines, campaign objectives and business development.

  • Web Designer & Developer

    • Contract
    • Sydney, Australia
    • Jan 2013 - Mar 2013 (2 months)

    Web design and develop for boutique advertising agency on contract basis

  • Senior Creative Consultant & Program Director

    • Provide art direction and key visual guidance to the director and associated design team members.
    • Work as the key person of contact relating to corporate identity and all advertising design affairs.
    • Represent the group and work with media, publisher, executive and top management staff from different College subsidiaries based in India and Singapore.

  • Design Studio Manager

    • I create and produce graphics for print advertising, local council campaigns, in-store signage, direct mail pieces, packaging prototypes, look books, E-commerce pages.
    • Build and add value to the relationships with client, trade partners, suppliers and cross-functional team by utilizing design consultancy role.
    • Deliver consistent visual support the corporate identity and its collaterals.
    • Maintain awareness of project status sheet and corporate calendar and distribution for timeliness, accuracy, and consistence; Establishes and maintains effective working relations, communication, and coordination with personnel and management.

  • Senior Graphic Designer

    • Contract
    • Sydney, Australia
    • 2006 - 2007 (1 year)

    Lead the studio and production of the annual directory publishing

  • Assistant Art Director

    • Ad Stream
    • Kuala Lumpur, Malaysia
    • 2004 - 2006 (2 years)

    Assisting Art Director for all campaign artworks and publishing.


  • University of South Australia

    • Bachelor of Visual Communication Graphic Design
    • 1999 - 2000
  • Malaysian Institute of Art (MIA)

    • Advanced Diploma Graphic Design
    • 1994 - 1996