Verizon.com Online Tour - The launch of verizon.com was a significant opportunity for Verizon (formed by the merger of Bell Atlantic and GTE) to establish its online brand. The site provided extensive functionality to registered users that was not previously available. The Flash tours were intended to: Support the general launch of the site; Develop a positive brand impression; To increase overall awareness of site functionality, and; perhaps most importantly, drive registrations on the site.
http://www22.verizon.com/pages/tour
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