Resumé

CREATIVES & EVENTS MANAGER
FERN, INC. (an MLM company)
(MAKERS OF FERN-C, FERNSlim, FERNCoffee, FERN i-flex)
(March 21, 2009 – present)

- leveled up to a Manager position
- was tasked to be the OIC of the Business Dev't & Marketing Division
in the absence of the Vice President for a limited time
- developed and spearheaded the FERN-C "BE PROTECTED" Campaign
in 2009, which helped in the significant increase of the brand's sales
- directed / spearheaded all brand activations, events of the company, the most known are the
Leaders' summit in Manila, Cebu, Davao and Cagayan de Oro
- Conceptualized, and directed the biggest event of FERN:
2008: Year End Celebration in SMX - 5k attendees
2009: Year End Celebration in Cebu Waterfront Hotel - 5K attendees
2010: Year End Celebration in Araneta Coliseum - 10k attendees
2011: Year End Celebration in Cuneta Astrodome – 7.5k attendees
- conceptualized the packaging of FERNSlim and FERNCoffee
- takes full responsiblity of the branding of the corporate image and its
products
- OIC – New Products for FERN International 2012
- CREATIVE HEAD – FERN Training Centers interior and overall design nationwide

CREATIVES & CORPORATE COMMUNICATIONS OFFICER
FERN, INC. (an MLM company)
(MAKERS OF FERN-C & FERNSlim)
(March 16, 2008 – March 20, 2009)

- directly reporting to the VP for Business Development & Marketing and the President /CEO
- in charge of Advertising & Promotions, Design & Creatives, Website Management, Merchandising, Marketing Events, Training Events, and Internal / External Corporate Communications & Public Relations
- was hired for the pioneering position
- Conceptualized and implemented standards in logo management, ads & promo and company directions, since the department is serving almost 1M networking members
- organized an internal creative’s & events group to help the company save in financials, and to increase turnover time in collaterals & advertising requests.
- Conceptualized & developed the logo of FERNslim, a safe and easy way to eat less, and its tub and box packaging, which was later on produced and manufactured at DSM Switzerland.
- Conceptualized and handled the FERNSlim launch last October 2008 in SM Megamall Cinema 2, Apo View Hotel Davao & Waterfront Hotel Cebu.
- Coordinates with third party agencies for PR Releases & other pre-production stints
- Coordinates with the local and national media for advertising & promotions
- Coordinates with independent event teams and other companies for sponsored product launchings and events
- Coordinates and assists member, leaders & stockists,
specially supplying collaterals and system on promotions
- Project consultant – Office of the Chairman of the Board


ADVERTISING & PROMOTIONS MANAGER
PACIFIC MALL CORPORATION
AN AFFILIATE OF LANDCO PACIFIC CORP.
(Nov 2003 – March 15, 2008)

- in charge of the over-all advertising and marketing of PMC Lucena
- in charge of the seasonal SALE for the 3 Pacific Malls (Lucena, Legazpi & Cabanatuan)
- in-charge of the conceptualization of seasonal mall decors and events of the mall
- was hired for the pioneering position a week after the mall’s Grand Opening
- Conceptualized and implemented, the GIMIK REPUBLIK, a once-to-twice-a-month gimik event featuring different types of music offered to Lucena market - - - the Manila way!
- Initiated the SMB OKTOBERFEST & MUSIKLABAN for Lucena annually (held at PM
Open Parking) for the Southern Luzon Area
- Initiated the 1st Pacific Mall Darts Tournament with the Darts Federation of the
Philippines (Dec 2003)
- Initiated the 1st Transpo Show in Lucena (Nov 2003 and Oct 2004)
- Coordinates with the local and national media for advertising & promotions
- Coordinates with independent event teams and other companies for in-mall product launchings and events
- Coordinates and assists tenants, specially supplying brands for promotions
- Directly consulting for the Cinema and Food Court supervisors for promos and activities
- Directly coordinating with television networks and talent managers for artists’ bookings and mall shows
- Directly in-charge with the day-to-day traffic count of the mall
- Indirectly Manages the Marketing side of Gerry’s Grill Lucena
- Directly Incharge of the Launching of Gerry’s Grill Lucena, Food Plaza, and Shoppers’ Lane
- Board member: 2004-2006 Pasayahan sa Lucena & 2004 Pahiyas Festival Lucban, Quezon
- Mall revenue increased to 100% vs. SM City Lucena
- Able to increase the traffic count of the Mall by 10% average last 2005-2006 and another 13-17% increase YTD, thus sales follows increase
- Able to increase the traffic count of the Mall by 32% average last 2006-2007 as per yearend closing data

Advertising and Promotions Manager / Brand & Marketing Manager
(January 18, 2002 – Nov 2003)
HASSARAM'S EYES & SHADES
An umbrella company of eyewear carrying more than 20 brands
(GUESS, POLICE, FILA, HARUKA, RUDY PROJECT, MOSSIMO VISION, FENDI, CELINE, GIVENCHY, BODY GLOVE, CANDIES, ETC.)

- Reports directly to the president
- handles Visual Merchandising for Manila Optical Outlets
- directly coordinating with apparel brand companies (i.e. GUESS, MOSSIMO Phils.)
- handles all requirement for outdoor and indoor advertising materials
- handled the 2002 initial branding / Advertising Campaign of Rudy Project for the Philippines
- handles all event accounts prior to per product sponsorships
i.e.
- OCEAN'S ELEVEN Movie premiere c/o POLICE Eyewear January 2002
- SHALLOW HAL Movie premiere c/o Rudy Project Eyewear March 2002
- Artist signing a tie-up with YOU Magazine and Rudy Project Eyewear May 2002
- SCOOBY DOO SPOOKY COASTER PROMO c/o MOSSIMO VISION EYEWEAR and MOSSIMO Philippines - August 2002
- GUESS PHILHARMONIC IN JEANS 5 (GALA NIGHT)
- GUESS PHILHARMONIC IN JEANS Mall Series
- ATC, Festival Mall, SM Megamall, SM Manila, Robinson-s Ermita - October 2002
- GUESS 20th Anniversary Manila Party - October 21, 2002
- GUESS MPO5 Press Conference Hard Rock Cafe - September 2002
- Can Everybody Powerdance? c/o MOSSIMO VISION - November 2002
- MOSSIMO VISION Fashion Show CHEMICAL MAG LAUNCH Eastwood City,
Libis, October 2002
- Pinoymail's Christmas Promo c/o MOSSIMO VISION - December 2002
- Skycable's Christmas Promo c/o MOSSIMO VISION - December 2002
- Skycable'sLoyalty Program 2003 c/o MOSSIMO VISION
- January 2003 December 2003
- JAMIE RIVERA's Only Selfless Love Album Mall Tour
In preparation to the 4th World Meeting of Families c/o MOSSIMO VISION
- November 2002 - February 2003
- handles advertising support for all clinics and boutiques of GUESS and MOSSIMO.
- Handles direct coordination with the MEDIA (broadsheets, radio, and TV)
- Handles artist endorsements for TV, mostly ABS CBN & GMA 7 talents
- Handles all advertising campaigns for all brands
- Handles the Trademark Registration with DTI-IPO
- Coordinates with PR companies and suppliers

Managing Partner
(April 2001 - September 2001)
THE NEXT STEP EVENTS PLANNER
THE BAR WARS - Project
An Exciting Mix of Hotels, Cafes, Bars and Restaurants
WORLD TRADE CENTER, Roxas Blvd., Pasay City

- Conceptualized the whole project together with the Managing Director
- Oversees and Supervises the whole event team
- Advertising / Technical Department Concentration
- Conducts market and product researches involves in the project
- In-charge of the design and conceptualization of all advertising and promotional pre- event materials (i.e. posters, flyers, newspapers ads)
- Project planning, designing and implementation
- Handled a group of event coordinating staff involved in the participating exhibitors
- In charge of the total production and technical aspects of the project from the booth
fabricators, lighting and sounds management, stage design, exhibit, space plan, etc.

Graphic / Product Designer 1
August 2000 - April 2001
SHARP (PHILS.) CORP.
Special Products Official Resource Team (SPORT)
- in charge of the conceptualization and execution of all visual and graphic materials, point-of-purchase materials, audio-video catalogues, calendars, presentation materials
- in charge of the design and conceptualization of exhibit racks and display modules used for dealer's visual support and promotions during mall exhibits and product launchings
- AD and MKTG Consultant for local implementation of brand’s promotions
- conducts market and product research for company’s visual standard

Graphic Designer / Industrial Designer
January 24 - May 2000
KURYENTE MULTI SALES CORPORATION
- in charge of the visual promotional graphic aids to be used by the eight store branches
- developed promotional brochure for KMSC Privilege Card
- designed and developed the delivery packaging for BUMBILLA Energy Saving Lamps
- design consultant for advertising and promotional campaigns of the company Redesigned the KURYENTE Plastic Retail Bag
- designed the BUMBILLA Energy Saving Lamps Delivery Box
- in charge of all the print and advertising materials for the launchings of the first-ever KURYENTE Franchise in Vigan, Ilocos Sur

Industrial Designer
August 5 1999 - January 2000
PONDEROSA LEATHER GOODS CO., INC.
- revisions of designs and patterns of LOUISVILLE TPS Ice Hockey Gloves 2000 Season
- the actual product was tested by professional Ice Hockey players and was first tested in the NHL with the Toronto Maple Leaf Team
- it reached an average of 14,000 pairs - purchase order from LOUISVILLE @ 7.5k each
- for different teams like Anaheim Mighty Ducks, Toronto Maple Leaf, etc.
- responsible for the development of the LOCTHUMB System of the NHL 2000 Glove which is included in every glove
- revisions of design and patterns for De Beer La Crosse Gloves

-cont...

Projects by HECTOR ANGELES