I have more than 10 years experience in digital interactive and ecommerce creating websites for a broad spectrum of industries including brands such as... Giorgio Armani, Elizabeth Arden, Ciroc, Crown Royal, American Express, Honeywell, Starwood Hotels, Darden Restaurants, T-mobile, Juicy Couture, and Nautica.

Work Samples

  • Giorgio Armani Beauty

  • Guggenheim

Work History

  • Consulting Art Director

    • Starmark
    • Fort Lauderdale, FL

    Assist in leading design on various interactive projects.

  • Consulting Art Director

    • Merit Mile
    • Boca Raton, FL
    • Present

    A full service boutique advertising agency. I develop materials across multiple channels from Interactive web and mobile to print and social media.

  • Consulting Art Director

    • LeSutra Spirits
    • New York, NY

    A spirits brand established in 2011 that produces sparkling premium infused vodka liqueur. I worked with the CEO to develop the brand and design all brand elements necessary to take it to market. . POS materials, posters, sell sheets, and website.

  • Lead Designer

    • BGT Partners
    • Miami, FL

    A digital marketing and design agency that specializes in the tactical development of online user experiences that provide measurable results and ROI. I worked as Lead Designer to develop projects for clients such as Capital Grille, The Borgata Casino Resort & Spa, Bank Atlantic, and FPL.

  • Lead Ecomm Art Director

    • Juicy Couture
    • New York, NY

    An upscale fashion brand for young women and division of the Liz Claiborne company. I was brought in as design consultant for online marketing just as the new ecomm department was being created. Worked closely with the VP of online marketing to develop a process for developing and maintaining consistent creative content across web, email, and mobile channels.

  • Associate Creative Director

    • Emerge Partners
    • New York, NY

    A full-service boutique advertising agency. After ID Society merged with Emerge Partners, I was retained as part of the staff that would be integrated into the Emerge creative department. T-mobile made up a solid 80% of the agency's business at that time. As a more traditional agency, Emerge brought us on to assist in winning more projects within T-mobile's online business. * Directed the redesign of T-mobile SCOOP - an interactive online newsletter. As a result, the site substantially elevated web response to the brand amongst its members.

  • Associate Creative Director

    • ID Society
    • New York, NY

    An interactive boutique advertising agency. I came to ID Society as the agency's first official employee and worked my way up from junior designer to associate creative director as the agency grew from 5 to 50+ employees over 10 years (all without any external funding.) As a small agency I learned to wear many hats as I helped to grow the agency's business, structure its creative process, and gain the loyalty and respect of its owners. * Helped to win the agency's first major liquor client through an interactive campaign resulting in a 40% opt-in rate which far exceeded the client's goal. This then resulted in referrals to many other high-caliber Diageo liquor brands for years to come. * Developed the first ever Ciroc Vodka web presence in the U.S. * Developed the conceptual & design direction for Giorgio Armani's first-ever ecommerce beauty website.

Education

  • Aurora University / New Media Design The New School NYC

    • B.A Business Administration

Specialties

Affiliations

AIGA / Art Directors Club / Interactive Design Association

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