Oliver Joseph El-Helou
Born: 01-Oct-1979 - Lebanon.
Marital status: Single.
Contact: 055 9494352
Hardworking individual, with a total experience of 6 years, some of which in multinational companies, with many of world’s most prominent brands under strict guidelines, well structured along the lines of:
Advertising (Art Direction, Graphic Design, Copy Writing and & Branding)
Marketing (Communications, SWOT, Product Placement, Visual Merchandising & Retail Design)
Exhibition Stands Production, POP Material (Execution, Installation)
Photography (Teaching, Esthetics & Retouching)
Video Production (Events Coverage and Corporate videos)
Advertising (Art Direction, Graphic Design, Copywriting and & Branding)
Marketing (Research and Planning)
Exhibition Stands Production, POP Material (Execution, Installation)
Photography (Shooting & Editing)
Video Production (Short Films, Documentaries and Corporate videos)
Exhibition stands and Kiosks: ShowTime Arabia, Etisalat, Qatar Science and Technology Park
Marketing: Walt Disney TRON, Tangled, Pirates of the Caribbean 4, Cars 2
Events: The king’s Speech Gala Dinner (Invited main actors), Walt Disney TRON Event, British Polo Day
Account Management: Smart, ShowTime, Etisalat, Taameer.
May 2012: Al An TV:
Al An Tv is a heavyweight TV Station based in media city with multiple social and political talk shows as a prominent segment.
refurbishing of entire studio (7 talk show sets) design and production.
March 2011 – Present ‘’Rely BTL Production’’:
Exhibition Stands Conceptualizer.
Rely BTL Production is a large stake holder in the custom furniture, exhibition stands and supplies extreme numbers of branded POP material.
Clients: British American Tobacco, Mars, Unilever and many more International brands.
Scope of work: POP Material, Exhibition stands, branding, art direction and artwork dressing.
Responsibilities: Managing all projects in and out in terms of the esthetical and artwork, printing and scheduling. Meeting with challenging deadlines through proper time management and using all the resources possible.
Added value of wining multiple designs for various exhibition stands, branding concepts and designs pitching against Dubai’s most prominent advertising agencies.
• Won the pitch for QSTP Qatar Science and Technology Park, delivered the approved design with technical drawings in 32 hours from brief.
• Won the pitch for H2O Floating water Dome museum in Qatar.
*Subordinate team consisted of five 3D modelers and the main printing house.
Reason for leaving: Persistence on a career in an advertising agency with a demand for concept and creativity
Reference: Human resources director: Mahaba Hamed - 050 1808 07
March 2010 – March 2011 Walt Disney MENA / Italia Film co.
Marketing Manager / Visual merchandiser.
Italia Film is the sole licensed theatrical distributor in the Middle East and Africa for Walt Disney Studios and a distributor of Columbia Pictures, 20th Century Fox, Universal Studios, Paramount, Warner Brothers and many other independent studios.
Executed all movies’ marketing campaigns (some of which with a budget of AED 2million), designs, proofing and printing. All in collaboration and under strict inspection and approval from Walt Disney MENA offices in Dubai.
Our marketing vehicles where:
A: Print: 7Days, Khaleej Times, Gulf news, E+, Gulf News tabloid, Charge Magazine and many others.
B: Online: Kitsch Movies, Me Movies, Tbreak, Reel Cinemas, Cinestar, Facebook and many others.
C: Radio: Arabian Radio Network, Channel 4, Virgin Radio, Radio Spice and many others.
D: TV: MBC2, FOX, and many others.
Carried out events for all the major movies inviting all press, media, affiliates, media and winners.
Preparing lists of winners, gathering prizes, gifts and vouchers and attending to the events and movie premieres and pre-screenings.
Contracting catering companies (Only when budget was available)
3. Visual Merchandising and product placement:
Carried out ‘’mystery shopper’’ visits on all Walt Disney affiliated sales points across the UAE malls and outlets, reported sales personnel’s knowledge on product information, customer service quality, attitude and tolerance.
Designed dynamic, customer friendly, trendy shelving, wardrobes to boost sales targets.
Advised plannograms and communicated with toys and textiles brand owners and distributors.
Subcontracted carpentries, printing and production houses for shelves, gondolas and custom built branded furniture with all marketing collateral necessary.
4: Design: Edited and printed all movie Banners, Posters, Flyers, POS material, T-shirts Online and Print.
5: Audio / Video: Prepared all Trailers, TV Spots, Visuals, and distributed to all TVs and Malls working on: .Mpeg2 .Mpeg4 .Avi .Vob .m2v .mjp2 .flv and many others. for various special Large Screens like the Ice rink screen in The Dubai Mall and the Ifly Screen in Mirdiff City Center.
Prepared, edited and distributed all radio spots for most of the movies.
*Subordinate team consisted of two operations executives, printing section.
• Managed and covered entire event of our share in Dubai Film Festival.
• Supplied audio, video and print media to 38 malls and delivered over a period of less than 5 days (TRON)
Reason for leaving: Very low salary compared to tasks and responsibilities.
Reference: General Manager: John Chahine – 055 7643411
April 2009 – February 2010 Sushi Ko:
Art Director and Marketing Executive.
Sushi KO is one of the leading and the largest chain of Japanese restaurants in the Middle East
averaging at 4,000,000 pieces sold worldwide yearly
-Worked directly with C.E.O on marketing the chain of restaurants in Lebanon, Romania and Cyprus, by contracting marketing agencies and various marketing vehicles like dominant newspapers as per region, mass mailing, direct mailing and s.m.s. campaigns.
-Studied audience, trend and environment to maximize brand presence, along with Digital Campaigns, A.T.L. & B.T.L, large scale banners and backdrops magazines…-Designed full corporate identity and introduced latest trends in the design industry including new menus internationally (Romania and Cyprus). Place mats, banners, billboards, backdrops, match sticks, hand gels etc…-
• Awarded for elevating the visual concept and quality and raising brand awareness over a 6 month period.
• Headquarters received multiple appraisals for obvious elevation in service quality.
• SMS campaigns became viral.
• Identified the brand and created the brand guidelines.
*Subordinate team consisted of one operations executive and one P.A.
Reason for leaving: Lebanon was a transitional period after the crisis, Dubai is my main interest and I relocated to Dubai when I found a Dubai-based job
November 2007 - February 2009 BIEL Dubai:
Graphic Designer / Printing & installation team.
-Designed layouts, corporate identity, business cards, proofing and printing, production on all sorts of media for mass branding, campaigns, backdrops, Branded furniture, wall slots signboards some of our clients (ShowTime, Tchibo, Smart, Intertel, Virgin, Etisalat and many more)
-Photography / Photo editing.
-International Installation Supervision for branded furniture, Kuwait, Sharm el Sheikh, Egypt and Bahrain.
-Provided packs, created work-shifts, coordinated with suppliers and technicians for million Dhms exhibition stands in Trade Centre Exhibition halls.
-Supervised turn-key interior fit-out projects.
-Visual merchandising and events management, product placement and plannograms.
-Catering, Supplies, Subcontracted suppliers, tackled deadlines B.O.Q.S, budgets and reservations.
*Subordinate team consisted of three operation personnel two installation teams, two affiliated execution subcontractors, two affiliated printers and other workforce.
• Carried out art working, printing and installation of branded furniture in Kuwait, Sharm el Sheikh, Cairo and Bahrain on my own including logistics as a replacement of two dismissed personnel.
• Carried out the entire football campaign for ShowTime Arabia including art working, printing and installation across the UAE solely.
• Outsourced new suppliers that cut cost price by 22 percent.
Reason for leaving: Was aiming for a career in account management in an advertising agency, signed a contract with a larger anonymous company who promised that position and then crashed where I was left jobless after I had resigned from Biel.
2002 - 2004: L.A.U. (Lebanese - American University) Design Studio and Photography
2002 – 2004: L.T. (“License Technique”) Marketing and Advertising (Equivalent to master’s degree.)
1999 - 2002: TS3 – (‘’Technique Superieure’’) Degree in Interior Design, Lebanese Universal College, Lebanon (equivalent to bachelor’s degree)
Graphic Design and fine arts courses A.U.S.T. "American University of Science and Technology".
5 Photography tutorial series online including Linda.com
Adobe Premiere Pro.
Adobe After Effects.
Adobe Media Encoder.
Photography: DSLR Professional usage and training.
Videography: keying, layering, composting, effects, intros.