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Wei Wei Lin
Freelance Designer Work-a-holic
My creative inclinations began in the early years, sketching all through middle school and getting sucked into the dark room in high school. I went through a creative evolution, from illustrator, to photographer (digital and analogue), to screen printer, before landing at my final destination: graphic designer. I have experience with all steps of the creative process from the ground up, creating storyboards, comprehensive briefs and trend reports to build my designs. Having worked for both large corporations and small business, I understand the challenges faced by each, and I can work with fast-paced projects, tight deadlines and restrictions. Having worked with small, independent businesses, I also have experience beyond the basic design aspects, from sourcing factories to dealing with vendors and strike offs. One of the things that helps with my designing is my experience in direct retail sales. Seeing first-hand what people are looking for in aesthetic and function enables me to design with the consumer in mind. Being versed in many different facets of the design world, I would be able to bring insight to any design team.
Flat Top Johnny's Logo
Superb Bicycle Cycling Kit
The Courters Album Cover
WEI WEI LIN Freelance Graphic Designer 2008 – Present (6 years)Boston, MA Working first hand with clients one on one to bring them the design, image, look, and feel they want to achieve. + Fluent in Macintosh operating systems, 10.5 through 10.7+ + Knowledgeable in Microsoft Office Suite (Word, Excel, ect.) + Knowledgeable in Adobe Suite through CS6 (Photoshop, Illustrator, & InDesign) + Skilled in branding and corporate language + Strong knowledge of apparel design, trends, and colors + Understanding of promotional material and packaging design Skilled in type design and page layout + Understanding of target marketing + Languages: Native English, Conversational Mandarin NEW BALANCE: Inhouse freelance, creating prints and graphics for mens and womens SMU and seasonal apparel including apparel lines: Anue, Aneka, HKNB (Heidi Klum), Team Elite, Running, Training, Susan G Komen, and Essentials (casual) line. EASTERN MOUNTAIN SPORTS: Inspiration sourcing, design and development of seasonal prints, tee shirt graphics, and trim labels for their Men's and Women's Sprint/Summer 15' and Fall/Winter 15' seasonal apparel lines. Lines includes; adventure & camp, trek & travel, lifestyle, activewear, and sportswear. MCGARRY & SONS: Apparel graphic design for the McGarry & Sons apparel consulting agency. Clients include: JANJI: Development of a combination of 7 mens and womens apparel prints and tee shirt graphics for Janji 's Running Spring/Summer 15' apparel line. MORGAN & MILO: Development of boys and girls apparel tee graphics for Morgan & Milo's (Kids lifestyle brand) SS15 apparel line. AGAIN FASTER: Development of briefs and graphics for Again Faster, a cross fit equipment line. 3 official tee graphics personalized for their sponsored athletes SUPERB BICYCLE: Branding, designing, tech and production of Superb apparel, print, and merchandise. Apparel includes sweatshirts, tees, cycling kit, and caps. Branding design and development of the Super bicycle frame lines and decals. Blogging and social media contribution, visual coordination, and event coordination. SPROUT STUDIOS:Graphic development and design for Sprouts Studios industrial and brand designs. Clients include: STELLE AUDIO COUTURE: Development of external packaging imagery for Stelle Audio Couture, Pillar Speakers and Locket headphones. Design and development of promotional prints for vendor shows, advertisements, lookbook and web banners. MEETBALL: Development and layout of MeetBall mobile app internal icons, fliers, business cards, and promotional items. FLAT TOP JOHNNY'S: Redesign of the Flat Top Johnny's logo after their 20th anniversary. New layout and branding for their website. Currently working on apparel and merchandise. IBEX: Development of 10 overall print concepts and designs for Spring 15 men’s and women’s apparel line. LUXE WHEELWORKS: Redesign the Luxe Wheelwork logo. Designed promotional stickers, brand agents (decals) and aiding in brand development. Currently working on a complete cycling kit design. BK TEES: Creating graphics for screen-printing on apparel and other merchandise around BK Tee clientparameters. Currently redesigning and branding their website. SAILA BICYCLES: Design of a full apparel line for Saila Bicycles. Apparel line includes a full kit: jersey, bibs, arm warmers, cycling cap, and socks. TOMII CYCLES:Rework of the existing logo for their new website and apparel. MIT LIST VISUAL ARTS CENTER: Design intern for MIT's art gallery. designing postcards, magazine advertisements, and fliers for gallery events and exhibitions. MODERNISTA: Studio intern, compiling design files and images. File conversions, prep for print & presentations, designs, adjustment of designs, and general aid for studio designers and file librarians.