My name Yasuo “泰夫” roughly translates to “peaceful guy”. My American friends call me Yaz, while the British and European ones seem to prefer Yas. Born and raised in Tokyo, Japan. I discovered America in 1982. In following 17 years I lived in Atlanta GA, where I entered the world of advertising. I moved to NYC in 1999, survived East Village flats, 9/11 and the 2002 blackout. In 2004 I relocated to the Netherlands and got into corporate branding. 6 years later, Shanghai was calling. The rest is history. ...oh, one more thing. For the love of Japanese films and Otaku pop-culture, I have been organizing since 2006 an annual Japanese film and culture festival called CAMERA JAPAN (www.camerajapan.nl) in the Netherlands. I act as a festival director/creative director for it. I started this 10 years ago with a German guy and a Dutch guy. It started out as a small event. Now after 10 years of its existence we have become the largest Japan-related event in the Benelux. Over 10,000 visitors come from various parts of Europe for our festival. We are very proud of it! Specialties: Creative Direction, Art Direction, Graphic Design, Event Organization, Coordination, Translation (English>Japanese, Japanese>English, Dutch>Japanese)

Work Samples

  • CANNON DESIGN branding

  • (un)Made in China

  • CAMERA JAPAN Festival

Work History

For the past 19 years, I have worked in the fields of advertising, graphic design, architecture, publishing and corporate branding for American, Dutch, British, Finnish, and Japanese firms. Through my experience as an art director/graphic designer, I have often been part of teams with copywriters and other creatives, conceptualizing and creating various ads and other design projects to their successful completion. I am confident of my abilities as a designer to deliver good results under tight deadlines on my own, but have also proven myself as a good team player to support others in achieving a common goal. Besides design and advertising work, I have been organizing since 2006 an annual Japanese film and culture festival called CAMERA JAPAN (www.camerajapan.nl) in the Netherlands. I act as a festival director/creative director for it. The festival became within 10 years of its existence the largest Japan-related event in the Benelux attracting approximately 10,000 visitors. DESIGN / ADVERTISING / PUBLISHING ANNON DESIGN: Shanghai, China (www.cannondesign.com) / 2010-2015 Creative Director In charge of the firm’s global branding, graphic design and coordination for production for an American architectural practice. Maccreanor Lavington Architects: Rotterdam, The Netherlands (www.maccreanorlavington.com) 2005 - 2009 Creative Director In Charge of the firm's rebranding campaign. Create all the graphical print materials, portfolio, competition submissions and website, as well as conceptualizing and designing the presentations and publications for an architectural firm. Also handle all their PR works. Jackie Lee Clark : Amsterdam, The Netherlands (2004 - 2005) Graphic Designer (Freelance) Itasho Media, Inc. /Fusou-sya publishing : New York, USA / Tokyo, Japan (www.amedori.net) 2001 - 2004 Graphic Designer / Writer Designed magazine/book covers and page layouts. Conceptualized and art directed ads. Wrote articles and restaurant reviews. USA Networks /Sci-Fi Channel : New York, USA (www.usanetwork.com) (2000 - 2001) Art Director Developed promotion and advertising concepts for their original series and movies. Produced them for print, television, and outdoor media. Weiss Stagliano & Partners : New York, USA (1999 - 2000) Graphic Designer (Freelance) Renegade Marketing (Dentsu Affiliate) : New York, USA / Tokyo, Japan (2000) Art Director (Freelance) 360 / Gray Worldwide : Atlanta, USA (1996 - 1999) Art Director Ogilvy &Mather : Atlanta, USA (1995) Art Director (Freelance) McCann-Erickson Worldwide : Atlanta, USA (1995-1996) Internship COORDINATION, ORGANIZATION & OTHER ACTIVITIES CAMERA JAPAN Festival, Festival Director / Creative Director (www.camerajapa.nl) (2010 - present) Besides my full time work, I have since 2006 been organizing an annual Japanese film and cultural festival in the Benelux called CAMERA JAPAN (www.camerajapan.nl). As one of the festival directors, I come up with and conceptualize a theme for each edition and organize / coordinate all other program parts. As the creative director for the festival, I conceptualize all visual concepts, collaborate with and orchestrate a team of designers, illustrators, photographers and other creative talents to achieve successful, effective and innovative graphic PR material for the festival. The festival became within 10 years of its existence the largest Japan-related event in the Benelux attracting approximately 10,000 visitors. 'Festilab' festival idea competition: Rotterdam, The Netherlands (2005) (Collaboration with Dirk Zschunke) The concept for “Eat This City”, an outdoor culinary festival for the city of Rotterdam was chosen to be one of the final three ideas for “category innovation” out of 226 submissions International Filmfestival Rotterdam (2006, 2008) Translator Simultaneous translation for the film director in focus Shunichi Nagasaki(2006), and Masahiro Kobayashi(2008) for Q&A’s, introduction speeches and interviews. DynamoWorks: Amsterdam, The Netherlands / 2008 - present Translator Dutch to Japanese translation of website, documents, etc. Visual Data Media Services, Inc. : Burbank, California, USA (2004-2009) Translator - Freelance Translate Japanese Animes episodes and feature films to English for subtitling. Translate PR, advertising and entertainment related text documents from English to Japanese, and vice versa. Showroom MAMA : Rotterdam, The Netherlands (2004) Artist Coordinator / Translator Acted as a liaison between Japanese artists and the gallery, handling all the necessary arrangements for bringing exhibits and artists over from Japan to the Netherlands COMPUTER Proficient on Adobe CS3 (Photoshop, Illustrator, InDesign), Quark Xpress, Microsoft Office, General knowledge on HTML and CMS LANGUAGES Japanese (native), English (fluent), Dutch (conversational), Mandarin (basic) OTHER Yes. I love to eat and I've been told I am a good cook.

Education

  • Portfolio Center : Atlanta, USA

    • Advertising Art Direction
    • 1993 - 1995
  • Rikkyo St. Paul University :Tokyo, Japan

    • Bachelor of Arts-Business Administration Management
    • 1982 - 1988

Specialties

Awards

Design for Asia Award 2012 (http://www.dfaaward.com/2014/page/en/winners/2012.php) , shortlisted at Festilab, the Netherlands (www.festilab.nl), AdPrint Festival 2011(http://www.coloribus.com/festivals-awards/adprint/AdPrint%202011/ooh-competition/art-culture-media-entertainment/), AdPrint Festival 2009 (http://www.coloribus.com/festivals-awards/adprint/adprint-2009/winner/--/bronze/), Show South, The best of show at Portfolio Center, Prints design annual

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