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Over 10 years experience in footwear design and manufacturing. I've been involved behind many best seller products in adidas NEO label and transforming adidas NEO to become one of the largest BU in adidas group.
CF FLYER | adidas NEO label
CF Superflex | adidas CORE FOOTWEAR
CF Super Racer | adidas CORE FOOTWEAR
Working on creative direction and seasonal design direction for adidas CORE Footwear.
Creating inline products for global market.
Providing market research and design trend analysis
Creatively working with marketing team to achieve successful product ranges every season.
Independently execute footwear design detailing and technical packages
Work closely with factory team for design development
Provide market research and design trend analysis
Creatively apply problem-solving with development team to achieve successful products