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  • yarsep hanedi


    Herzogenaurach, Germany

Over 10 years experience in footwear design and manufacturing. I've been involved behind many best seller products in adidas NEO label and transforming adidas NEO to become one of the largest BU in adidas group.

Work Samples

  • CF FLYER | adidas NEO label

  • CF Superflex | adidas CORE FOOTWEAR

  • CF Super Racer | adidas CORE FOOTWEAR

Work History

  • Sr. Designer - Footwear

    Working on creative direction and seasonal design direction for adidas CORE Footwear.
    Creating inline products for global market.
    Providing market research and design trend analysis
    Creatively working with marketing team to achieve successful product ranges every season.

  • Designer - Footwear

    Independently execute footwear design detailing and technical packages
    Work closely with factory team for design development
    Provide market research and design trend analysis
    Creatively apply problem-solving with development team to achieve successful products


  • ITENAS - Bandung

    • Bachelor Industrial Design
    • 1998 - 2003



IFD | Indonesian Footwear Designer


- 2009 Best National Sports Brand for Eagle