Ashton Nikon USA website- Homepage - Ashton Nikon USA website is to promote Ashton Kutcher’s new TV spots with new Nikon cameras. The new site combines the COOLPIX website with the Digital SLR websites and brings more traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens and How To videos to demonstrate the products. My job was to come up the content, design wireframe and user experience for varied platforms including iPad.
Ashton Nikon USA website- COOLPIX Landing - Ashton Nikon USA website is to promote Ashton Kutcher’s new TV spots with new Nikon cameras. The new site combines the COOLPIX website with the Digital SLR websites and brings more traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens and How To videos to demonstrate the products. My job was to come up the content, design wireframe and user experience for varied platforms including iPad.
Ashton Nikon USA website- Drop Down Menu - Ashton Nikon USA website is to promote Ashton Kutcher’s new TV spots with new Nikon cameras. The new site combines the COOLPIX website with the Digital SLR websites and brings more traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens and How To videos to demonstrate the products. My job was to come up the content, design wireframe and user experience for varied platforms including iPad.
Ashton Nikon USA website- How To Videos Page - Ashton Nikon USA website is to promote Ashton Kutcher’s new TV spots with new Nikon cameras. The new site combines the COOLPIX website with the Digital SLR websites and brings more traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens and How To videos to demonstrate the products. My job was to come up the content, design wireframe and user experience for varied platforms including iPad.
Ashton Nikon USA website- COOLPIX Product page - Ashton Nikon USA website is to promote Ashton Kutcher’s new TV spots with new Nikon cameras. The new site combines the COOLPIX website with the Digital SLR websites and brings more traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens and How To videos to demonstrate the products. My job was to come up the content, design wireframe and user experience for varied platforms including iPad.
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Ashton Nikon website

Ashton Nikon USA website was to promote Ashton Kutcher's new TV spots and feature new Nikon cameras in winter 2010.
The new site was merged with both COOLPIX and Digital SLR websites to bring more online traffic. In 45 days, MRM Worldwide Nikon team had to produce the site with TV campaigns, Behind the Screens, and How To videos to demonstrate the products. I was in charge of content strategy, storytelling, user experience design, interaction design and responsive design.

Yuwei Fu
Experience Design Lead New York City, NY