Google AdWords marketing team wanted to create a standalone interactive AdWords on-boarding web app. The web app should help un-tech savvy small business owners, who plan to get started in online advertising but feel AdWords is hard, confusing and expensive.
The goal was not only to usher them through the campaign creation funnel blindly, but they came away with true concept understanding and were able to complete an effective campaign.
I was the UX lead and redirect the concept to the end. My roles were to
- Come out the ideas of simulated AdWords world with the Google team.
- Create the gaming mechanics and reward system for the user.
- Wireframe the game environment and day/night switching as play/edit modes.
- Analyze different user scenarios and possible behaviors.
- Work closely with both design and tech team to shape the user experience.
- Interview small business owners for testing at Kansas City Google workshop.
- Improve the interaction based on the user testing.
