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Toyota Eco Next Globe

Toyota “Eco Next Globe” is a microsite, which could be also a standalone interactive “art object” used at motor show. The overall objective of this is simply for people to engage with Toyota and think it’s a cool, inspiring, and forward-thinking company. The ultimate goal is to express the innovation of Toyota, not to get people to want to buy eco-cars.

Yuwei Fu
Experience Design Lead New York City, NY