● SHORT SUMMARY: Yvan is a book publisher (digital and print) -- with a strong advertising creative background -- and an extensive experience around the globe. ● LONG SUMMARY: Yvan is building on his online publishing skills to leverage the talent of authors on the rise, and help them make their name in a rather competitive industry. He is also an accomplished advertising professional with over eighteen years experience in the industry, from Tahiti to Afghanistan, as well as North Africa, Europe and the Middle East. He is responsible for delivering creative TTL campaigns, and for being a key instrument in winning pitches. His agency roster includes; Saatchi & Saatchi, JWT, TBWA, McCann, Draft FCB, Ogilvy amongst others. He worked on international brands including Danone, Tunisiana, Orascom, Etihad Airways, Saudi Airlines, Roshan, Sony, Ford, Samsung, Arla foods, Ariel, Meditel, Pantene and many others. ● Can his experience help you make a difference? Please browse through his specialties & history. ● Offerings: consultancy for through the line advertising campaigns and pitches. ● Common misspells: Ivan Goudard, Yavan Godard, Evan Goodart, or Clos Goudard, Clot Goudard, Claude Goudard, 爱吻, يفان كلوت جودارد, Specialties: ► eBook Publishing ► Digital Books Distribution ► Creative Direction ► Through The Line Advertising ► Presentation ► Pitches ► Strategic Thinking ► Branding and re-branding ► Advertising in Post-war Zones ► Cultural Sensibility ► Use of Social Media ► National and Regional Campaigns ► Awareness Campaigns ► FMCGs, Airlines and Telecoms

Work Samples

  • Got Milk? Campaign, Saudi Arabia

  • Etihad Airways - rebranding

  • Saudi Airlines

Work History

  • Branding & Design

    • Etihad Airways
    • Aug 2013 - Present (8 months)
  • e-Publisher

    • Rhetorical Ratatouille
    • Apr 2012 - Present (2 years)

    Created and manage an online publishing house under the label "Rhetorical Ratatouille"

    Ratatouille is a French dish from the South of France that mixes a lot of different vegetables. It is a tasty and healthy meal.

    Our concept is simple: we are publishing anything that is written with a good taste and style, and that is healthy for the spirit or for the body.

    If you have a document that you want to have published and distributed online (our distribution network includes Apple, Barnes & Noble, Amazon, Kobo and others), we will do that for a very low nominal fee (as long as it passes our quality standards) + give you royalties on the proceeds of the eBooks.

    At the moment we publish in French and English but more languages are to be added to the list shortly.

    Contact me for more details.

  • Creative Consultant

    • Rice
    • 2010 - Present (4 years)

    Work on some interesting creative campaigns with Rice, a boutique agency in Bangkok, including:
    - Derani Yachts
    - Porto Paradisio (Marina complex)
    - Thailand Holiday Homes (pitch)

  • Director / Consultant

    • Froggystyle
    • 2007 - Present (7 years)

    Providing expertise to companies on a short or long-term basis and assisting them in their branding and advertising efforts.


    Credentials:
    For McCann Algeria, participated in a major pitch for ORASCOM Algeria (mobile phone operator) as creative support, pitched and won DANONE Biscuits, developed a campaign for NESTLE (Nido), and gave creative input for some work on AIR ALGERIE.
    For McCann Morocco, developed a campaign against software piracy for MICROSOFT.
    For McCann Tunisia, developed a campaign for TUNISAIR (airline).
    For GMASCO Dubai, worked on a pitch for DUBAI ISLAMIC BANK.
    For PLUG Communication, conceived a series of campaigns for MARRIOTT
    For TJS, created their new corporate identity
    For BTEC, created their new corporate identity
    For Costra, created their new corporate identity

  • Creative Consultant

    • DRAFT FCB Ivory Coast
    • Nov 2007 - Apr 2012 (4 years 5 months)

    Participated in a pitch for WARID Telecom (JV Abu Dhabi Group & SingTel Group) and in various campaigns for Comium.

  • Advertising Consultant

    • We Create
    • Jul 2010 - Dec 2011 (1 year 5 months)

    Developing SEO/SEM for major brands.
    Accompanying brands online, making sure that their guidelines are respected and that the brands get relevant exposure.
    Acting as the spokesperson of the brand in the client/advertising agency relations, making sure that the agency comply with the needs of the client.

  • Creative Consultant

    • BobnBab Advertising
    • Mar 2009 - Sep 2010 (1 year 6 months)

    Pitching for new clients in the UAE, Lebanon, and the Levant and GCC in general.

  • Creative Consultant

    • Komunik Group
    • Jan 2010 - Mar 2010 (2 months)

    Worked on different pitches sur as Groupe Credit Agricole, Les Domaines Agricoles, CMKD, Hyundai...

  • Creative Consultant

    • French Vision Abu Dhabi
    • 2007 - 2010 (3 years)

    French Vision calls me mostly on major awareness campaigns, such as the one we conceived for ICLDC (1 year long campaign to raise awareness for diabetes) or for ADWEA (for preserving water and energy).

  • Creative Freelancer

    • DAY creative business partners BV
    • Oct 2009 - Oct 2009

    Development of a TTL campaign for a pitch for Coca Cola in Sudan

  • Creative Consultant

    • Costra Group
    • Aug 2008 - May 2009 (9 months)

    Rebranding and communication for different branches of the group, including Last Minute Convenience Stores, U&Me coffee, Commercial & Retail Solutions, POS, etc

  • Creative Consultant

    • MEMAC OGILVY MENA
    • 2007 - 2009 (2 years)

    Worked on a winning pitch for TUNISIANA (mobile phone operator in Tunisia) and on a big launch for the new SPRITE in Egypt.

  • Creative Consultant

    • TBWA\RAAD Middle East
    • 2007 - 2009 (2 years)

    Worked on many campaigns for ETIHAD AIRWAYS, and participated in many winning pitches such as YAHSAT (satellite operator), ADAC (airports), SOROUH (real estate), PORTAREEF (real estate), SOUQ AL BAHAR (real estate) etc

  • Creative Consultant

    • JWT Afghanistan
    • 2007 - 2008 (1 year)

    Mainly worked on advertising campaigns and promotions for ROSHAN (mobile telephony)

  • Associate Creative Director

    • Intermarkets Dubai
    • Nov 2006 - 2007 (5 months)

    Mainly worked on pitches like ABYAT (megastore), branding (HAYAT real estate) and on creative campaigns for regular brands such as LACNOR, APPLE, OMNIYAT (real estate), IDO RAK (investment Departement Office of Ras Al Khaima), NBAD (bank), Abu Dhabi Duty Free, ROTANA (hotels), PINAR

  • Creative Director

    • McCann Erickson / Promoseven Jeddah
    • Aug 2005 - Nov 2006 (1 year 3 months)

    Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as SAMSUNG, SAVOLA, VW, JOHNSON & JOHNSON, MOBIL, TETRA PACK, ARAMEX…
    Key instrument for pitching for strategic clients in Saudi Arabia including ART, ARLA Foods, SAUDI AIRLINES, GOLD GYM, AL TAZAJ, AL FOZAN, AL JAZEERA Paints, LEVITRA, LINGO, QUACKERS, ULKER, DABUR VATIKA, CITY STARS, ARAMEX, GAZZAZ...

  • Associate Creative Director

    • McCann Erickson / Promoseven Riyadh
    • Apr 2004 - Aug 2005 (1 year 4 months)

    Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as SONY, AL SAFI DANONE, STEAK HOUSE, ARAB NATIONAL BANK, KINGDOM HOLDING, PARIS GALLERY, MCDONALDS, CARRIER, FORD, ORBIT…
    Key instrument for pitching for strategic clients in Saudi Arabia including EMIRATES BANK, CARREFOUR, EMJOI, BANK AL BILAD...

  • Art Director

    • Crayon de Soleil
    • Jan 2002 - Mar 2004 (2 years 2 months)

    Conceived and created ads and web sites for regional and international companies like UNIAL (exclusive distributor for Unilever in Algeria), DELTA 360 (art foundry), LYTHOS (archeology), VIVI BIGOUDI (hair dresser)...

  • Art Director

    • Saatchi & Saatchi Morocco
    • Feb 2000 - Nov 2001 (1 year 9 months)

    (Ghazi and Nebil Karoui)
    Conceived and produced many advertising campaigns (TV, outdoors, POSM, press, web…) for PROCTER & GAMBLE (ACE, ARIEL, PANTENE, HEAD & SHOULDERS) in North Africa, as well as for the mobile phone operator MEDITEL (TELEFONICA) and ALGERIECOM.COM.

  • Art Worker

    • Crayon de Soleil
    • Jan 1999 - Apr 2000 (1 year 3 months)

    Developed many concepts and layouts for press advertising, brochures and photographic directions for ACTION 1 BY 1 (advertising agency), PROTECREA (online registration and insurance of creations), PACIFIC-IMAGE (multimedia & photoengraving), SELECTION READER’S DIGESTS (book publisher)...

  • Marketing Director

    • Protecrea SA
    • 1999 - 2000 (1 year)
  • studio manager / editor

    • SCOOP / Au vent des Iles
    • 1991 - 1998 (7 years)

    Successfully implemented and organised a book publishing department within the company (formerly specialised in prepress). Developed the book catalogue. Actively participated in the management of the company. Controlled and participated in the production line, both on publishing and prepress. Monitored a network of sub-contractors in South East Asia (printers and photoengravers).

Education

  • Asian EFL Journal

    • TESOL Certificate Teaching English or French as a Second or Foreign Language
    • 2012 - 2013
  • Lycee Louise Michel

    • BA International Trade
    • 1987 - 1989
  • Croydon College

    • Cambridge Certificate of English EFL
    • 1986 - 1987
  • Lycée Jean Prevost

    • A Level Maths - Literature - Philosophy
    • 1983 - 1986

Specialties

Affiliations

http://www.linkedin.com/in/yvancg

Awards

http://www.talents-of-afghanistan.com http://www.mypoutylips.com http://crayondesoleil.online.fr

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