● SHORT SUMMARY: Yvan is an accomplished and integrity-driven branding & advertising expert with an extensive experience around the globe, both as an employee and as an entrepreneur. ● LONG SUMMARY: Yvan has over 2 decades experience of organizing, managing and developing creative solutions for numerous iconic brands in the Middle East and Asia, the most recent including the strict adherence to Etihad Airways brand guidelines at all levels as well as the implementation of the newly created guidelines. A seasoned creative with years of multi-disciplinary experience worldwide, Yvan has been trained to think in a 360 degree manner – to consider all touch points and aspects of a brand as well as discover some new ones, working alongside internal departments and external suppliers to achieve any marketing objectives, growing and nurturing brands. ● Can his experience help you make a difference? Please browse through his specialties & history. ● Offerings: consultancy for through the line advertising campaigns and pitches, brand ambassadorship, brand development, brand management, rebranding, creative direction. ● Common misspells: Ivan Goudard, Yavan Godard, Evan Goodart, or Clos Goudard, Clot Goudard, Claude Goudard, 爱吻, يفان كلوت جودارد, อิวานศิลปะที่ดีสุขุม Specialties: ✈ Branding and re-branding ✈ Brand Management ✈ Brand Stewardship ✈ Aviation, Telecoms & FMCG ✈ Inflight branding, Exhibitions branding, Frequent Flyer program branding ✈ Strategic Thinking ✈ Creative Direction ✈ Cultural Sensibility ✈ Project Management ✈ Through The Line Advertising ✈ Presentation ✈ Advertising in Post-war Zones ✈ Social Media ✈ eBook Publishing ✈ Digital Books Distribution

Work Samples

  • Got Milk? Campaign, Saudi Arabia

  • Etihad Airways - rebranding

  • Saudi Airlines

Work History

  • Manager Branding & Design

    • Etihad Airways
    • Abu Dhabi, United Arab Emirates
    • Aug 2013 - Present (1 year 4 months)

    Implementing our new brand Identity.
    Developing and evolving new brand elements.
    Ensuring that all piece of communication are in par with the branding guidelines.
    Creating new campaigns and designs for events, exhibitions, roadshows, conferences, promotions, etc
    Managing a team of designers to deliver high quality work within tight deadlines.
    Developing processes to increase the team efficient and improve on the quality of deliverables.
    Managing brand and graphics projects, and ensuring they exceed the expectations.

  • Founder & Publisher

    Created from scratch and managing an online publishing house under the label "Rhetorical Ratatouille"

    Ratatouille is a French dish from the South of France that mixes a lot of different vegetables. It is a tasty and healthy meal.
    Our concept is simple: we are publishing anything that is written with a good taste and style, and that is healthy for the spirit or for the body.
    If you have a document that you want to have published and distributed online (our distribution network includes Apple, Barnes & Noble, Amazon, Kobo and others), we will do that for a very low nominal fee (as long as it passes our quality standards) + give you royalties on the proceeds of the eBooks.
    At the moment we publish in French and English but more languages are to be added to the list shortly.
    Contact me for more details.

  • Branding & Advertising Consultant

    Providing expertise to companies on a short or long-term basis and assisting them in their branding and advertising efforts.

    Credentials:
    For McCann Algeria, participated in a major pitch for ORASCOM Algeria (mobile phone operator) as creative principal, pitched and won DANONE Biscuits, developed a campaign for NESTLE (Nido), and gave creative input for some work on AIR ALGERIE (airline).
    For McCann Morocco, developed a campaign against software piracy for MICROSOFT.
    For McCann Tunisia, developed a campaign for TUNISAIR (airline).
    For GMASCO Dubai, worked on a pitch for DUBAI ISLAMIC BANK.
    For PLUG Communication, conceived a series of campaigns for MARRIOTT
    For TJS, rebranded the corporation and created their new corporate identity
    For BTEC, rebranded the company and created their new corporate identity
    For Costra, rebranded the group and created their new corporate identity

  • Branding & Advertising Consultant

    • Rice
    • Bangkok, Thailand
    • 2010 - Aug 2013 (2 years 8 months)

    Worked on creative advertising campaigns as well as corporate identity revamping with Rice, a boutique agency in Bangkok. Our portfolio includes:
    - Derani Yachts
    - Porto Paradisio (Marina complex)
    - Thailand Holiday Homes (pitch + complete rebranding)

  • Advertising Consultant

    • DRAFT FCB Ivory Coast
    • Nov 2007 - Apr 2012 (4 years 5 months)

    Lead the creative direction in a pitch for WARID Telecom (JV Abu Dhabi Group & SingTel Group).
    Initiated various advertising campaigns for Comium (telecoms).

  • Digital Advertising & Branding Consultant

    • We Create
    • Jul 2010 - Dec 2011 (1 year 5 months)

    Developed SEO/SEM campaigns for major brands.
    Accompanied brands online, making sure that their guidelines were respected and that the brands got relevant exposure.
    Acted as the spokesperson of the brand in the client/advertising agency relations, making sure that the agency complied with the needs of the client.

  • Branding & Advertising Consultant

    • BobnBab Advertising
    • Mar 2009 - Sep 2010 (1 year 6 months)

    Pitched for new clients in the UAE, Lebanon, the Levant, and GCC in general.
    Refreshed the visual identity of ECO Filters.
    Created campaigns for HARB Trading.
    Redesigned the user experience (including packaging and the whole path-to-purchase) for HULLA HOOPS (chips & snacks).
    Created a full campaign (online and offline) for BeirutNightLife.com
    Created digital campaigns for Above&Beyond (DJ) and Poliakov (vodka)

  • Advertising Consultant

    • Komunik Group
    • Jan 2010 - Mar 2010 (2 months)

    Worked on several pitches such as Groupe Credit Agricole, Les Domaines Agricoles, CMKD, Hyundai...

  • Branding & Advertising Consultant

    • French Vision Abu Dhabi
    • 2007 - 2010 (3 years)

    Consulting with French Vision on regular basis for major awareness campaigns, such as "Diabetes. Knowledge. Action" conceived for ICLDC in Abu Dhabi (1 year long campaign to raise awareness for diabetes) or for ADWEA (for preserving water and energy).

  • Advertising Consultant

    • DAY creative business partners BV
    • Oct 2009 - Oct 2009

    Developed a TTL campaign for a pitch for Coca Cola in Sudan

  • Branding & Advertising Consultant

    • Costra Group
    • Aug 2008 - May 2009 (9 months)

    Rebranded the group and created their new corporate identity.
    Created communication material for different branches of the group, including Last Minute Convenience Stores, U&Me coffee, Commercial & Retail Solutions, POS, etc

  • Branding & Advertising Consultant

    • TBWA\RAAD Middle East
    • 2007 - 2009 (2 years)

    Worked on numerous campaigns for ETIHAD AIRWAYS.
    Participated in a winning pitch against Landor for the rebranding of ETIHAD AIRWAYS and have been a key element in rebranding the Etihad Guest Loyalty programme as well as other department of the airline.
    Actively participated in major winning pitches such as YAHSAT (satellite operator), ADAC (airports), SOROUH (real estate), PORTAREEF (real estate), SOUQ AL BAHAR (real estate) etc

  • Branding & Advertising Consultant

    • MEMAC OGILVY MENA
    • 2007 - 2009 (2 years)

    Worked on a winning pitch for TUNISIANA (mobile phone operator in Tunisia) and on a big launch for the new SPRITE in Egypt.

  • Branding & Advertising Consultant

    • JWT Afghanistan
    • 2007 - 2008 (1 year)

    Created advertising campaigns as well as promotions for ROSHAN (telecoms).

  • Associate Creative Director

    • Intermarkets Dubai
    • Nov 2006 - 2007 (1 year 1 month)

    Mainly worked on pitches like ABYAT (megastore), branding (HAYAT real estate) and on creative campaigns for regular brands such as LACNOR, APPLE, OMNIYAT (real estate), IDO RAK (investment Departement Office of Ras Al Khaima), NBAD (bank), Abu Dhabi Duty Free, ROTANA (hotels), PINAR

  • Creative Director

    • McCann Erickson / Promoseven Jeddah
    • Aug 2005 - Nov 2006 (1 year 3 months)

    Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as SAMSUNG, SAVOLA, VW, JOHNSON & JOHNSON, MOBIL, TETRA PACK, ARAMEX…
    Key instrument for pitching for strategic clients in Saudi Arabia including ART, ARLA Foods, SAUDI AIRLINES, GOLD GYM, AL TAZAJ, AL FOZAN, AL JAZEERA Paints, LEVITRA, LINGO, QUACKERS, ULKER, DABUR VATIKA, CITY STARS, ARAMEX, GAZZAZ...

  • Associate Creative Director

    • McCann Erickson / Promoseven Riyadh
    • Apr 2004 - Aug 2005 (1 year 4 months)

    Head of one of the 3 creative teams of the agency, generating creative strategies and concepts on all media for major accounts in the region, such as SONY, AL SAFI DANONE, STEAK HOUSE, ARAB NATIONAL BANK, KINGDOM HOLDING, PARIS GALLERY, MCDONALDS, CARRIER, FORD, ORBIT…
    Key instrument for pitching for strategic clients in Saudi Arabia including EMIRATES BANK, CARREFOUR, EMJOI, BANK AL BILAD...

  • Freelance Art Director

    • Crayon de Soleil
    • Jan 2002 - Mar 2004 (2 years 2 months)

    Conceived and created ads and web sites for regional and international companies like UNIAL (exclusive distributor for Unilever in Algeria), DELTA 360 (art foundry), LYTHOS (archeology), VIVI BIGOUDI (hair dresser)...

  • Art Director

    • Saatchi & Saatchi Morocco
    • Feb 2000 - Nov 2001 (1 year 9 months)

    (Ghazi and Nebil Karoui)
    Conceived and produced many advertising campaigns (TV, outdoors, POSM, press, web…) for PROCTER & GAMBLE (ACE, ARIEL, PANTENE, HEAD & SHOULDERS) in North Africa, as well as for the mobile phone operator MEDITEL (TELEFONICA) and ALGERIECOM.COM.

  • Freelance Designer

    • Crayon de Soleil
    • Jan 1999 - Apr 2000 (1 year 3 months)

    Developed many concepts and layouts for press advertising, brochures and photographic directions for ACTION 1 BY 1 (advertising agency), PROTECREA (online registration and insurance of creations), PACIFIC-IMAGE (multimedia & photoengraving), SELECTION READER’S DIGESTS (book publisher)...

  • Marketing Director

    • Protecrea SA
    • 1999 - 2000 (1 year)
  • studio manager / editor

    • SCOOP / Au vent des Iles
    • 1991 - 1998 (7 years)

    Successfully implemented and organised a book publishing department within the company (formerly specialised in prepress exclusively).
    Developed the book catalogue.
    Actively participated in the management of the company.
    Controlled and participated in the production line, both on publishing and prepress.
    Monitored a network of sub-contractors in South East Asia (printers and photoengravers).

Education

  • Asian EFL Journal

    • TESOL Certificate Teaching English as a Second or Foreign Language
    • 2012 - 2013
  • Lycée Louise Michel

    • BA International Trade
    • 1987 - 1989
  • Croydon College

    • Cambridge Certificate of English EFL
    • 1986 - 1987

    Learned English as a Foreign Language, with Prof. Franck Sergeant

  • Lycée Jean Prévost

    • A Level Maths - Literature - Philosophy
    • 1983 - 1986

Specialties

Affiliations

http://www.linkedin.com/in/yvancgoudard

Awards

http://www.talents-of-afghanistan.com http://crayondesoleil.online.fr

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