As a self-taught programmer with a degree in Communication Design, Zachary Martz has over 5 years experience as a Graphics Designer and Developer. He produces projects with an all encompassing approach and accounts for technical demands, business goals, and brand aesthetics. Zachary has the ability to manage both small and large projects but can also take a hands on approach to Print, Digital, Marketing and Development work. He prides himself in his strong communication skill, time management, budget awareness and creative solutions to project roadblocks and limitations. Whether you have a plan needing execution or need help creating one, Zachary is your one-stop-shop for multi-faceted design projects.

Work Samples

  • Square Social Icon Set

  • COCKPIT USA Responsive 2014

  • The Shops At WSJ Valentine's Day 2014

Work History

  • Owner / Creative

    • ZAMARTZ
    • Jun 2010 - Present (4 years 4 months)

    Consultation, Creative, Development, Production of the following websites:
    • AmericanAirpowerMuseum (Redesign, SEO, CMS, Disaster recovery, consulting, emergency edits)
    • Cockpit USA (Website Design, Creative Consulting, System Integration Consulting)
    • Bijoux Int'l Inc - BODHI (Online Art Direction, Buying/Discount Schedule, Line Consultation,
    Merchandising)
    • Eastsport (Online Art Direction, Buying/Discount Schedule, Line Consultation, Merchandising)
    • e.a.t spaces (Website Development)
    • Renaissance Chimney Inc. (Consulting, emergency upgrade)
    • Fear-less Project (Drupal Website Modifications & Enhancements)

  • Product Manager & Merchandiser at The Wall Street Journal

    Reports Directly to VP Digital Product
    Key Achievements:
    • Managed and led research initiative for luxury e-commerce within publication
    • Created new E-commerce business slated for $1.5m in second year
    • Established testing and optimization strategies to improve email KPIs plus implement new email initiatives
    Responsibilities:
    • Research emerging industry trends and strategize new opportunities to Sign-on luxury partners and Brands
    • Develop internal creative briefs and design specs matching initiatives throughout the year
    • Conceptualize and lead larger marketing campaigns up through execution
    • Documentation and communication of project status to teams on a regular basis to ensure all teams are aware
    of next steps and project milestones
    • Lead cross-functional meetings with marketing, merchandising, creative, copy as part of a briefing and review process
    • Initiated Omniture reporting and scheduled distributional of metrics

  • E-Commerce & Digital Brand Manager

    Reported Directly to the VP and Owner
    Key Achievements:
    • Developed sales strategy resulting in an increased Conversion and Revenue by 120%
    • Standardized creative format to meet expectations of large online retailers from Lord & Taylor to Wal-Mart
    • Blogging and Social Media plan lead to Facebook fan increase from 300 to 3000 fans in 3.5months
    Responsibilities:
    • Collaborated with merchandising and creative directors to implement cohesive brand image
    • Spearheaded development of web exclusive product lines
    • Lead social media and marketing - development and execution
    • Strategized website release of 2500 sku product lines. Including descriptions, inventory, images, & taxonomy
    • Optimize online workflow of order fulfillment and shipping practices

  • Freelance Flash Design & Animation

    • Grey Group
    • Dec 2011 - Dec 2011

    • Freelance design of animation and development for charity e-card.
    • 6 Slides each progressively encouraging the user to donate to the toy drive.

  • E-Commerce & Creative Director

    Reported Directly to Owners
    Key Achievements:
    • Revitalization of failing e-commerce site including back end and front-end architecture/design
    • Increased Conversion and Revenue by 50%
    • Trained and updated fulfillment and sales staff on all retail systems converging on e-commerce
    Developed focus in creating a distinction between sub-product lines and core brand
    Responsibilities:
    • Developed branding guideline package for salesmen and business partners to use as a unified brand image
    • Cohesive image for seasonal collections and merchandise
    • Developed and Lead social media and marketing plans
    • Implemented Standards for printed and digital product and mechanized images
    • Encouraged branding standards to be present in all company representation.
    • Full identity support from product production to printed work to online facade

  • Creative Department (Sole Intern)

    • Diesel
    • Jun 2010 - Aug 2010 (2 months)

    Sole Creative Intern
    • Responsible for Printed Ads ~ Publications (i.e. Nylon, FADER, GQ)
    • Email Blasts
    • Promotional Material (post cards, books)
    • Formatting Nationwide Ad Campaign for multiple applications including: billboards and marketing Ads, Email blasts / Emailers, promotional books and pamphlets, In-store graphics, room designs, and printed communications.

  • Manager

    • Diesel
    • Jul 2008 - Jun 2010 (1 year 11 months)

    General Management and Operations for a 8+ employee Retail store.
    Responsible for Scheduling, Proccessing Shipments, Generating sales, creating tasking
    schedules for associates, Visual Merchandising, In-store POP, e-commerce promotions.

Education

  • Kutztown University of Pennsylvania

    • Communication Design Interactive Design, Advertising Design
    • 2006 - 2010

Specialties

Awards

Featured Website Design - Coroflot.com Martin Luther & Coretta Scott King Memorial - Project Featured NY Times Ad Campaign May 2010 ad published in NY Times for 6 major apparel brands. Typography Photography Post August 2011 Featured by typophile.com for my typographic photography. Lighting Design Exhibit Goggle Works Center for the Arts May 2010 Two eco-friendly lighting...
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