A dynamic, full-stack, web designer with diversified skills in tracking initiatives, coordinating meetings, and rapid learning abilities. An exceptional communicator and relationship-builder — excelling in progressive roles requiring strategic planning, client management, team leadership talents, and design. Great understanding of digital projects, e-Commerce, web design and marketing. I am a leader, programmer, designer, merchandiser, marketer, advertiser. If you are skeptical schedule a meeting and I will lay it all on the line.

Work Samples

  • GHG Website

  • Love Reese Blog - Draper James

  • Bank Card PSD Template

Work History

  • Project Manager - Digital Products & Enhancements

    • Club Monaco
    • New York, NY
    • Mar 2015 - Present (1 year 4 months)

    Key Achievements:
    • Initiated digital management devices saving thousands of dollars of man hours and lessening dependence on 3rd parties
    • Innovative & Agile activation of internal processes, both in optimizations and enhancements
    • Feed management, A/B Design testing, and analytics reimplementation and corrections
    • SEO optimization & SEM improvements
    Responsibilities:
    • Identify optimization and enhancements in e-commerce business
    • Product development planning and Project Management consultations
    • Design wireframes and requirements
    • SEO, SEM, Feeds & Design Audits

  • Owner

    • ZAMARTZ Consulting
    • Jun 2010 - Present (6 years 1 month)

    My Work
    • Web Design & Integrations • UI / UX
    • Data Management & Analytics • Cross-platform Retail Creative Production
    • E-commerce & Brick and Mortar • Marketing & Advertising
    Companies
    • Grey Latino (wing) • Grey Health Group
    • The Wall Street Journal
    • Bijoux International Inc. (Eastsport, BJX Outlet, Fuel, Bodhi Handbags)
    • Eat Spaces •BONOBOS And more...

  • Freelance Creative Director

    • Peppercomm
    • New York, NY
    • Jan 2015 - Mar 2015 (2 months)

    Key Achievements:
    • Helps to launch projects that are above clients expectations
    • Bring new business through innovative client experience and deliverables
    Responsibilities:
    • Create Engaging Print & Digital Designs
    • Designed new digital projects with a focus on responsiveness and style consistency
    • Suggest functionality & User improvements
    • Create Multiple finished iterations quickly
    • Front End development with Twitter Bootstrap and Other Responsive Framework

  • Freelance Creative Director

    Key Achievements:
    • Developed Digital branding strategy and adaptable digital guidelines
    • Developed a reputation to deliver timely and creative design solutions
    • Consulted on best practices on all things digital
    Responsibilities:
    • Adapted designs to fit tablet and mobile formats
    • Designed new digital projects with a focus on responsiveness and style consistency
    • Expand on and finish design concepts mid-way or on the final leg of production.
    • Suggest functionality & User improvements
    • Create Multiple finished iterations quickly

  • Product Manager

    • The Wall Street Journal
    • Oct 2012 - Jun 2014 (1 year 8 months)

    Key Achievements:
    • Managed and led research initiative for luxury e-commerce within publication
    • Planned, designed, and implemented a new e-commerce business (slated for $1.5M in second year) from scratch.
    • Established testing and optimization strategies to improve email KPIs plus implement new email initiatives
    • Played a pivotal role in shaping Shoppable (72Lux) API and display offers
    Responsibilities:
    • Research emerging industry trends and strategize new opportunities to Sign-on luxury partners and Brands
    • Develop internal creative briefs and design specs matching initiatives throughout the year
    • Conceptualize and lead larger marketing campaigns up through execution
    • Documentation and communication of project status to teams on a regular basis to ensure all teams are aware
    of next steps and project milestones
    • Lead cross-functional meetings with marketing, merchandising, creative, copy as part of a briefing and review process
    • Initiated Omniture reporting and scheduled distributional of metrics

  • E-Commerce & Digital Brand Manager

    • Bijoux Int't Inc.
    • Dec 2011 - Oct 2012 (10 months)

    Reported Directly to the VP and Owner
    Key Achievements:
    • Developed sales strategy resulting in an increased Conversion and Revenue by 120%
    • Standardized creative format to meet expectations of large online retailers from Lord & Taylor to Wal-Mart
    • Blogging and Social Media plan lead to Facebook fan increase from 300 to 3000 fans in 3.5months
    Responsibilities:
    • Collaborated with merchandising and creative directors to implement cohesive brand image
    • Spearheaded development of web exclusive product lines
    • Lead social media and marketing - development and execution
    • Strategized website release of 2500 sku product lines. Including descriptions, inventory, images, & taxonomy
    • Optimize online workflow of order fulfillment and shipping practices

  • E-Commerce & Creative Director

    • Cockpit USA Inc
    • Jul 2010 - Dec 2011 (1 year 5 months)

    Reported Directly to Owners
    Key Achievements:
    • Revitalization of failing e-commerce site including back end and front-end architecture/design
    • Increased Conversion and Revenue by 50%
    • Trained and updated fulfillment and sales staff on all retail systems converging on e-commerce
    Developed focus in creating a distinction between sub-product lines and core brand
    Responsibilities:
    • Developed branding guideline package for salesmen and business partners to use as a unified brand image
    • Cohesive image for seasonal collections and merchandise
    • Developed and Lead social media and marketing plans
    • Implemented Standards for printed and digital product and mechanized images
    • Encouraged branding standards to be present in all company representation.
    • Full identity support from product production to printed work to online facade

  • Freelance Flash Design & Animation

    • Grey Group
    • Dec 2011 - Dec 2011

    • Freelance design of animation and development for charity e-card.
    • 6 Slides each progressively encouraging the user to donate to the toy drive.

  • Creative Department (Sole Intern)

    • Diesel
    • Jun 2010 - Aug 2010 (2 months)

    Sole Creative Intern
    • Responsible for Printed Ads ~ Publications (i.e. Nylon, FADER, GQ)
    • Email Blasts
    • Promotional Material (post cards, books)
    • Formatting Nationwide Ad Campaign for multiple applications including: billboards and marketing Ads, Email blasts / Emailers, promotional books and pamphlets, In-store graphics, room designs, and printed communications.

  • Manager

    • Diesel
    • Jul 2008 - Jun 2010 (1 year 11 months)

    General Management and Operations for a 8+ employee Retail store.
    Responsible for Scheduling, Proccessing Shipments, Generating sales, creating tasking
    schedules for associates, Visual Merchandising, In-store POP, e-commerce promotions.

  • Point Of Sales Associate

    • Converse
    • Dec 2007 - Jul 2008 (7 months)

    Processing and Merchandising, Sales Tracking, Shoe and Apparel Sales

Education

  • Kutztown University of Pennsylvania

    • Communication Design Interactive Design, Advertising Design
    • 2006 - 2010

Specialties

Awards

Featured Website Design - Coroflot.com Martin Luther & Coretta Scott King Memorial - Project Featured NY Times Ad Campaign May 2010 ad published in NY Times for 6 major apparel brands. Typography Photography Post August 2011 Featured by typophile.com for my typographic photography. Lighting Design Exhibit Goggle Works Center for the Arts May 2010 Two eco-friendly lighting...
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