Bang in the Middle
Feb 2018 - Present (3 years 4 months)
Handling a team of creatives. Apart from handling my brands,I am also responsible to get the day-to-day jobs out of thesystem. I am actively involved in pitches and focused on business results.My brands are Colorbar, Mall Of India, VIVO social and digital and have actively participated in their phone launches. Have handled W and have launched their campaign called €śWHO SAYSâ€ť.
Associate Creative Director
2016 - 2017 (1 year)
Handled a team and studio. Apart from handling my brands, I was alsoresponsible to get the day-to-day jobs out of the system. I was also involvedin pitches and being focused on business results.
One such pitch that I remember and am proud of was for Vistara andwe bagged it. My copy partner Mr. Swapan Seth came up with beautiful linesand I knew that I had to do justice to it in terms of art.
Also handled some digital for â€śindusind Bank, Salad Days and Knowcrossâ€ť.
Partnering Swapan Seth, did some long copy ads too for â€śKnowcross and Balvenieâ€ť.
2015 - 2016 (1 year)
Handled ad campaigns across media. One such launchcampaign I remember of was for Unitech Villas- â€ťBe seen not herdâ€ť.Also launched a campaign for HT- â€ťBidnBid.comâ€ť, they were into online auction of properties. Apart from this I have also built up brands from scratch like for â€śSalad Daysâ€ť.
And did some good art direction for Taj and Oberoi.
Sr. Art Director
2013 - 2015 (2 years)
Apart from my regular jobs I also did some good packaging.One such that I can boast of was for an Ice cream brand, that wehad shared names and concepts for-â€śScoop, Sin and Whipâ€ťbut they ultimately settled down on â€śMEâ€ť (name of the ice-cream).
Another such packaging design that I can talk of was forâ€ťGeorgia-a Cocacola productâ€ť.
Sr. Art Director
Oct 2011 - Sep 2013 (1 year 11 months)
Here I have handled brands like â€śBajaj, DLF Place, Saket, Nokia, Eicher and Patrikaâ€ť.
One piece of work on DLF Place that I can share here was on Diwali using sign languages. Also I found great satisfaction while doing the illustrative route for Patrika.
Sep 2008 - Sep 2011 (3 years)
Was majorly responsible for ideating, art directing and executing the idea.
Jan 2005 - Aug 2008 (3 years 7 months)
Started my career as a visualizer and was responsible to make layouts on â€śSukamand Masperâ€ť.