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W For Woman - Who Says Campaign
W is a women's apparel brand. They were launching their new "Monsoon and Festive collection". They wanted a campaign around it.
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Paulomi Dey
Creative Director
Gurugram, India
Available Now
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About
I was born and brought up in Shillong and did my schooling there. Having a knack in design, I studied graphics and completed my B.F.A and M.F.A. (Applied Arts) from Assam. Thereafter, moved to delhi to build a career in advertising.
Advertising widened my arena of perceiving things and I realised that it was the simplest way of communicating to the consumer through graphics and typography to sell a product/service.
Design school did teach me to play with typography and graphics. But advertising taught me their apt usage.
Today after spending over a decade in advertising I realised that it is like us-humans.
For e.g. when a brand is born we give it a name and a whole lot of time and thought is utilised in deciding the name and designing it, which finally becomes it's identity and character. Then the brand has its highs and lows and emotions and competitors, etc like every individual has in his/her life.
This is just the beginning, a long way to go.
My interest revolves around Zumba dance, swimming, painting and movies. Also the sound of the rain and pine trees as the wind blows really entices me. I like to talk to people and know about their lives. I also like to observe anything and everything around me. -
Education
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M.F.A. Fine Arts with Applied Arts specialisationAssam University, Silchar1998 - 2003B.F.A Assam University, Silchar. M.F.A. (Applied Arts) Assam University,Silchar
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Experience
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Creative DirectorBang in the MiddleFeb 2018 - Present (3 years 6 months)Handling a team of creatives. Apart from handling my brands,I am also responsible to get the day-to-day jobs out of thesystem. I am actively involved in pitches and focused on business results.My brands are Colorbar, Mall Of India, VIVO social and digital and have actively participated in their phone launches. Have handled W and have launched their campaign called “WHO SAYS”.
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Associate Creative DirectorEquus2016 - 2017 (1 year)Handled a team and studio. Apart from handling my brands, I was alsoresponsible to get the day-to-day jobs out of the system. I was also involvedin pitches and being focused on business results.
One such pitch that I remember and am proud of was for Vistara andwe bagged it. My copy partner Mr. Swapan Seth came up with beautiful linesand I knew that I had to do justice to it in terms of art.
Also handled some digital for “indusind Bank, Salad Days and Knowcross”.
Partnering Swapan Seth, did some long copy ads too for “Knowcross and Balvenie”. -
Group HeadEquus2015 - 2016 (1 year)Handled ad campaigns across media. One such launchcampaign I remember of was for Unitech Villas- ”Be seen not herd”.Also launched a campaign for HT- ”BidnBid.com”, they were into online auction of properties. Apart from this I have also built up brands from scratch like for “Salad Days”.
And did some good art direction for Taj and Oberoi. -
Sr. Art DirectorEquus2013 - 2015 (2 years)Apart from my regular jobs I also did some good packaging.One such that I can boast of was for an Ice cream brand, that wehad shared names and concepts for-“Scoop, Sin and Whip”but they ultimately settled down on “ME” (name of the ice-cream).
Another such packaging design that I can talk of was for”Georgia-a Cocacola product”. -
Sr. Art DirectorPurple FocusOct 2011 - Sep 2013 (1 year 11 months)Here I have handled brands like “Bajaj, DLF Place, Saket, Nokia, Eicher and Patrika”.
One piece of work on DLF Place that I can share here was on Diwali using sign languages. Also I found great satisfaction while doing the illustrative route for Patrika. -
Art DirectorABM CommunicationSep 2008 - Sep 2011 (3 years)Was majorly responsible for ideating, art directing and executing the idea.
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VisualizerCrescentJan 2005 - Aug 2008 (3 years 7 months)Started my career as a visualizer and was responsible to make layouts on “Sukamand Masper”.
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Industries
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Skills
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On Coroflot@4B, member since 2016
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Following 2
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Followers 4
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