Designed for Pinnacle Exhibits. A 50' x 50' exhibit for WSA in Las Vegas. Best in show winner at WSA and featured in Exhibitor Magazine. Rocawear is a lifestyle brand launched by Jay-Z and based in New York. Rich color, texture and exclusivity creates a luxurious moment for guests. The portal into its environment is LED, with video content adding motion to the architecture.
Dynamic form serves graphics and product. Louvers reveal luxury inside. Chandeliers sparkle. Lifestyle is the key motivation behind the design. Clean lines reveal the essence of the product without overpowering.
Luxury on the inside too. Guests, by invite, enjoy lounge and DJ bar. The line preview is the backdrop to this space.