concept brief "playbook" - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
functional analysis - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
inspiration & themes - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
intitial ideas 1 - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
intitial ideas 2 - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
intitial ideas 3 - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
intitial ideas: refinement - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
final concept 1: radial & asymmetrical - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
final concept 2: skeletal - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
final concept 3: minimal low-profile - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
final concept 4: structured low-profile - a Lightweight Training shoe designed for Under Armour. Complete process shown: research, inspiration, rapid ideation and development of concepts, and 4 final directions for solution.
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UnderArmour Training shoe
