Husqvarna
Husqvarna from Adam Hook
Husqvarna

Good Wood - Different art direction: that’s how this campaign started. But how do you show off a chainsaw without bogging the ad down with a sterile execution? Do the whole thing in wood. So we wrote headlines to showcase the product, bought some wood blocks, and hand set our type.

gLike
Husqvarna

Good Wood - Different art direction: that’s how this campaign started. But how do you show off a chainsaw without bogging the ad down with a sterile execution? Do the whole thing in wood. So we wrote headlines to showcase the product, bought some wood blocks, and hand set our type.

Adam Hook
Writer Atlanta, GA