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Snobby Water - When someone buys a bottle of water, they’re buying hype. Water is water. So it was our task to develop a brand from the ground up. Packaging, advertising, marketing—the whole deal. Our concept: market a caffeinated, high-end water exactly like vodka. And keep the packaging in Italian—so no one knows exactly what we’re saying, yet understand it’s fancy, and probably adored by celebrities.