Alexander Kwapis

- Lead all product design, mechanical engineering, and global sourcing teams.
- Oversee development of ongoing product pipeline of all packaging categories.
- Ideate and present new product concepts.
- Identify needs and portfolio gaps.
- Lead New Product Development team throughout product launch process, partnering cross functionally with Product Design, Sales, Product Marketing, Product Development, Package Engineering, Mechanical Engineering, Creative, and Operations.

- I am the Creative Director of Fusion Packaging where I oversee graphic design and decoration, and new packaging design and development. Recently in early 2014 I was a Finalist for Innocos Leader of the Year Award in Packaging and happy to announce that the Scene package that I developed received the AmeriStar Cosmetic Package of the Year Award.

- I manage the creative team and oversee all graphic design work associated with decorating our products. Many times I work directly with our customer as well as our factory to make sure we achieve the desired outcome.

- On internal Fusion Branded projects I work closely with the Marketing Director on our branding, communication, and website initiatives.

- I create new, fresh cosmetic packaging designs primarily for airless pump packaging applications but also for jars, tubes, and other packaging platforms. I work directly with Fusion’s Co-CEOs, sales team, and engineers to bring these ideas from concept to real life. I do this by applying design thinking and starting off every project with research, market analysis, and hand sketching. Once ideas start to formulate I use Solidworks to further communicate my ideas to our engineers. I use my knowledge of materials, finishes, and manufacturing to reduce the design and engineering phase, this assists with our speed to market.