1-st Concept: Hi-tech
2-nd Concept: Hokku
2-nd Concept: Hokku
2-nd Concept: Hokku
2-nd Concept: Hokku
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Asahi beer 2008

Design was develop for the Japanese beer. I created and draw two concepts: 1st was "Japanese Technology". Accent was placed on the fact that a quality beer is made according to the latest Japanese technologys. 2nd: "Japanese tradition." The emphasis was on the Japanese tradition, the concept was supported by traditional Japanese prosody Hokku.

Ekaterina Andersson
Art-director Young&Rubicam Moscow FMS (last job in Russia) Vissefjärda, Sweden