Listerine - Campaign
Advertisement
10.25 in x 6.75 in
The “Put Your Best Breath Forward” campaign provocatively illustrates the breath freshening power of Listerine PocketPaks.
Photograph: Glenn Ramit
Model: Sandrine Yang
McDonald's - Campaign
Bus Shelter
5.75 ft x 4 ft
Inspired by Cradle to Cradle: Remaking the Way We Make Things, by Michael Braungart and William McDonough, McDonald’s features disposable, compostable, ASTM DS6400–99-certified biodegradable packaging products made from 100% bagasse residual sugarcane fiber and PLA cornstarch resin.
McDonald's - Campaign
Billboard
12 ft x 24 ft
Inspired by Cradle to Cradle: Remaking the Way We Make Things, by Michael Braungart and William McDonough, McDonald’s features disposable, compostable, ASTM DS6400–99-certified biodegradable packaging products made from 100% bagasse residual sugarcane fiber and PLA cornstarch resin.
KNOW HIV/AIDS - Advertisement
Subway Platform
5 ft x 4 ft
The KNOW HIV/AIDS advertisement is a part of a cross-platform media campaign to support World AIDS Day through a series of billboard, bus, and bus shelter advertisements in the largest markets in the nation.
Photograph: Brian B. Galbreath
Registration Poster and Handbill - Campaign
2 Advertisements
2.5 ft x 3 ft
“TAKE ME” is a double entendre, referring both to the nude figure and the handbills affixed to each advertisement.
The TAKE ME campaign increases retention of the marketing message through risqué humor and user interaction.
Photograph: John Davis
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