Sensai is a social media management company that helps organizations and individuals optimize their brands on social platforms. Ever-changing algorithms make the world of social media marketing complex and challenging to navigate. Sensai's AI-powered predictive analytics provide businesses, artists and creative professionals with game plans that improve their reach, engagement and impact. Sensai needed a top-to-bottom brand platform and identity, including content, messaging, a digital experience, product UX and visual design direction.
We wanted to give Sensai a brand platform and identity that would allow them to stay fresh and engaging in space that rapidly evolves. Sensai's technology and tools empower people to better share their stories and boost their brand. So, we tapped into the idea of standing out in a crowd. We paired bold colors with minimal, yet impactful design to give the brand emotion, while showcasing customers and their stories.