Cynthia Reed Pro

This is a new look for USB in 2020. Updating all print and online collateral including this welcome kit for consumer and business customers. Beginning with a four panel welcome brochure and new debit card carrier, through to postcards and in-branch display screens.

Brief: design and build Annual Report brochure for 2020. Using the format that I set up for the previous years of annual reports, the mood for 2020 was a departure in style and mood from other years. Rather than use photos as we did previously, I wanted to have a more friendly, light-hearted feel that depicted a community coming together and helping each other during the stressful year of the Covid-19 pandemic. Starting with stock art line drawings, then altering them and creating new ones myself, I set up a flow throughout the booklet that began in front of the USB building on the cover and traveled through the town on the following pages. This look was carried through on numerous marketing pieces during the year.

Brief: create social media campaign based on the look of the 2020 Annual Report. This piece was the Instagram carousel set. As in the booklet, the initial panel starts in front of the USB building and flows down the street from there. The balloon drifts away from the boy on the cover and moves through each panel.

Brief: design journal ads for use in various media around theme of community involvement. I was given the concept of USB as an entity and as each individual employee taking part in all aspects of their community — they work there, they live there, and they play there. I played with the title of "Eat, Pray, Love" and the photo of children's hands taken from the annual report I had just designed. These are editable PDFs that the marketing department can customized for each publication.

Brief: create a series of SM posts, web banners and print ads for their 2019 B2B marketing campaign.