Creative/Art Director + Designer
Jan 2012 - Present (9 years 7 months)
Built brand identities, devised strategy and led team creative for activations. Developed presentations and pitches. Designed digital, print and social media deliverables for startups and an animation based lifestyle brand. Created video, 2D animation, GIFs, sell sheets, custom fonts, interactive and ecommerce website designs. Exhibited and sold my fine artwork.
Clients :: M.A.C Cosmetics, Hallmark Channel, LinkedIn, Innovid, Estée Lauder, McCann Health, Seeking Alpha, The Pao App and BizzyChicks
Aug 2017 - Mar 2018 (7 months)
Led the in-house design team. Surpassed expectations and had my 3 month contract extended to 8 months. Developed a highly successful integrated marketing campaign for National Kidney Month including e-blasts which had the highest fundraising totals to date. Responsible for all print, photography, social media and brand activation deliverables for the NKF
Oct 2010 - Jan 2011 (3 months)
Designed creative work for rebranding of agency clients. Demonstrated expertise at concepting big ideas and using advanced design and presentation skills for successful pitches. Created digital content, identity work, logos and advertising for print and video as well as multimedia presentations.
Clients :: Intelius, Conrad Foundation, Prohibition Distillery, TalentWise, TrueRep, Live Family and Moon Express
Art Director and Designer
Jul 2001 - Oct 2010 (9 years 3 months)
Created advertising, print and interactive Flash websites. Led teams of outside vendors for illustration and video. Edited video. Art directed on product photography. Designed consumer packaging and retail point-of-sale planograms.
Clients :: Bed Bath and Beyond, Fisher Center Foundation, Kmart, National Kidney Foundation, Roger Bentley Advertising, Town & Country Living Corp, Walmart, Hospital For Special Surgery and Hotel On Rivington