Senior Industrial Designer
Jan 2014 - Present (7 years 4 months)
Vert Design is an environmentally responsible industrial design house with comprehensive technical expertise, in-house manufacturing capabilities and a visionary attitude. Clients range from entrepreneurs, start-ups & niche boutique brands to multinational organisations, including Nestlé, Schneider Electric, Pernod Ricard, Transport for New South Wales and Biopak.
My work at Vert Design since 2014 has produced a series of successful projects as well as receiving international recognition from independent awarding bodies; A’ Design Awards, The Dieline Awards and Pentawards.
The design process is essentially the same for each project but the journey and outcome differ dramatically depending on the initial requirements and inputs. Design projects are typically fast moving and occur from a requirement for something that doesn’t already exist, each new project brings a unique set of challenges and complex issues that need to be established and refined into a single vision and unified solution, in the end, feeling calm and intuitive to it’s end user.
I’m fascinated by the power of storytelling and brand identity to create a personality around a product. Influenced by the importance of ecological design methodology, carefully considered longterm benefits and flexible approaches to suit varying project conditions, I ultimately strive to create and communicate beautiful and meaningful at every step of the design process.
Sep 2012 - Present (8 years 8 months)
Brand focused, consumer centric product and packaging design & development.
Sep 2011 - Sep 2012 (1 year)
FMCG Packaging, 3D Product & Brand Design - Multi-disciplinary project management. Articulate work presentation to clients both personally & remotely. Attending meetings, creative sessions & consumer research with clients internationally.
Aug 2009 - Sep 2011 (2 years 1 month)
FMCG Packaging, 3D Product & Brand Design - Consumer Research. Sketching & conceptualisation. Animation, movie editing & production. Photography. Rapid prototyping. Carton card prototyping.
Jul 2007 - Aug 2009 (2 years 1 month)
FMCG Packaging, 3D Product & Brand Design - Sourcing imagery, product samples, creating language boards. Digital rendering. 3D CAD modelling. Brand graphic work. Foam model making.