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Color Research

2005 Kenmore Color Research Program - Color research performed in the first half of 2005 for Sears Kenmore. Color was documented in four areas- Appliance, Automotive, Interior Decor, and Competitor. Comparing current color trends with those being projected by Color Marketing Group, a proposed color palette was presented to Sears for introduction the following year.

All proposed colors were referenced via Munsell Color System.

Christian Leyden
Christian Leyden Cornelius, NC