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Hot Cha Cha Beverage Design (Fall 2013)
The name “Hot Cha Cha” is a play with the word “Cha” from the Japanese word for tea. The target audience for this tea is
for younger audiences and for those who are tea connoisseurs. Even though the feel of the product is playful and fun, I play up the traditional Japanese feel by adding a haiku to each one as a flavor label. The die-cut on the O is meant to show off the tea color and flavor rather than using colored vector circles.
Awards: Student Package Design Finalist for HiiiBrand Awards 2013