Various postcards for trade show announcements and product promotion.
An intriguing image with a good copy hook gives you a better chance of having your message be read. I held on to this image for two years before finding the perfect opportunity to use it.
While you have to be careful in using humor in advertising, asking odd questions will certainly increase the number of people who will read your message.
Introduce a sense of urgency in your reader, provide a benefit, and promise an answer to the first question they will ask. This card is going to be read.
View PDF
Tying the location of the convention to your company can be a clever way to promote both. Vegas is easy to riff on.
Card 1 of 2. Playing off of previously-established materials allows you to benefit from their familiarity, as long as you follow various copyright laws. (And in case you are a copyright lawyer, this card was never sent out.)
Card 2 of 2. Can you spot the differences?
One of my favorite layouts. Back to Vegas. The idea was to show that this CAD software was not limited to just kitchens and baths.
View PDF
A card announcing the introduction of brand-name cabinet manufacturers' catalogs to this software suite.
View PDF
A duct-cleaning company created an affiliate package, and needed a series of postcards that would intrigue would-be partners. (1 of 3)
A duct-cleaning company created an affiliate package, and needed a series of postcards that would intrigue would-be partners. (2 of 3)
A duct-cleaning company created an affiliate package, and needed a series of postcards that would intrigue would-be partners. (3 of 3)
gLike
Direct Mail - Postcards
Various postcards for trade show announcements and product promotion.