Buzz - Decal - Floor decals to be placed in grocery stores to remind consumers to pick up Listerine. Most effective when placed near sections where the more potent foods (i.e. fish) are being sold.
Out Of Home - Various OOH poster ads to be placed in/near locations selling food (particularly potent varieties). The bottom right is an example in the wild.
Victor, the Just for Laughs mascot is present because of the sponsorship involved with this campaign.
Direct Mail - Envelope - Sample illustration of the envelope to be sent as part of the direct mail portion of the campaign. It was designed so that the stage would pop up when opened.
Victor, the Just for Laughs mascot is present because of the sponsorship involved with this campaign.
Direct Mail - Rebate
Website - The offshoot of the main Listerine site (2009) was to support the contest - the prize was a trip to the Listerine sponsored Just for Laughs Festival that year - where users could upload their submissions and watch other people entries.
The site design is an amalgamation of both brands, hence the green "Laughs" tint instead of the standard blue, and the splatters that JfL employed as part of their site aesthetics for that year.
Online - Skyscraper - Victor, the Just for Laughs mascot is present because of the sponsorship involved with this campaign.
Clicking through this ad would take the consumer to a microsite where there was a contest being held (the prize being a sponsored trip to the Just for Laughs Festival in Montreal).
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Listerine - Up Close and Personal