24x36" official poster for a rally driver. Originally contacted because they liked the grungy style I'd been using in my personal work and felt it fit their "paint splatter" theme on his helmet and logo. The brief asked for [driver], car, helmet, sponsors, and a place for him to write messages (which I left at the bottom).
Clients' own words, "WOW! I honestly don't know what to say other than that [sic]"
Mock-up of the final product. Contracted by one of the local Zumba instructors in my area to generate her own personal brand awareness and leads.
ACC Fair Poster - I was approached last minute to completely redo their original poster - which (in their own words) was "bland and boring" - and to make it more dynamic and appealing to the target market.
Purina - Newspaper - BW newspaper ad.
Really playing up the emotional appeal here between the headline and photo. It's very simple but I like how it came out.
Yasmin - Insert - The goal was to redo an existing promo piece to make it more aesthetically appealing and logical.
stupid.ca - I had to bring stupid.ca's Quebec campaign over to Ontario.
I emulated the style of the magazine ads to a T but came up so it would still look like the same campaign, but with some unique illustrations so it wouldn't just end up being a re-hash.
Deciding to make the swimmer a baby? That was to exaggerate how ridiculous the statistics can be, in favour of the message. (Plus it was funny even as I drew it)
Go LED 1/4P Magazine - The client wanted it to look like it came from the same campaign as their previous ads - which was very minimalist and just used these colours (My little bit of flair I got away with was the ribbon in the background) - and it had to include images of the awards they've won.
Sony Mega Changer - OOH.
I created a background of movie posters to give a more visual idea of "universe of entertainment" instead of just showing 400 discs inside the machine.
Crave - Website - Website created for the CRAVE anti-smoking campaign proposal for Health Canada. Flash based, this page featured specific celebrity testimonials to appeal to the target.
Crave - Storyboard - Crave's "Choices" storyboard from the Health Canada proposal.
Ad tells how life can be dramatically different starting with the smallest of decisions, using a celebrity spokesperson.
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