Cole Menassa-Rafla

Sheridan's Advertising programs, offered through the Faculty of Business, prepare students for a successful career in advertising or marketing communications. Using the latest industry-specific software, the program's emphasis is on how the planning and creative processes work together to produce powerful advertising campaigns. Students learn how to interpret market research data, develop advertising strategies, design creative concepts, calculate media placement costs, estimate and evaluate advertising outcomes. Topics covered include: Advertising planning Integrated marketing communications planning (public relations, direct marketing, sales promotion) PMB, Nielsen, Nadbank and Statistics Canada research Multimedia planning, buying and evaluation Canadian Advertising Rates and Data ComScore BBM, MicroBBM, INfosoy, Airware, COMBNavigator Calculations of CPP, CPM, GRP's Client account management Market analysis Target group analysis Budget development Written, verbal and visual presentation skills Development of creative briefs Creative advertising and concept development Typography and design skills for production layout Producing advertising layouts Computer training in Photoshop, InDesign and Acrobat Writing scripts for broadcast Advertising sales account management and the sales process CRM strategies Interactive advertising and Marketing Law and ethics Branding International advertising strategies

Like all of Sheridan's visual arts programs, the Art Fundamentals program is highly regarded for its rigorous, hands-on training. This one-year program introduces art fundamentals theory and practice to beginning students who want to assess their talent, build a basic portfolio, and chart a course for further study. You'll get classical instruction in the fundamentals of arts such as: Life drawing Painting Sculpture Two-dimensional drawing Technical drawing