After H Communications conducted a brand audit, I was brought in to offer recommendations for the visual branding. Based on the findings in the audit, my vision was to reinforce the core values of this organization which are focused on safety and dependability. Graphic elements such as arrows, bold usage of color, and large headlines were chosen to relay the company's track record of success in getting planes in the air during inclement weather. The yellow was important to incorporate into all marketing material as IDS trucks are the only de-icing trucks that are yellow. The employees are extremely important to this company, so many of the marketing materials incorporate their head shots or in action in the field.
