MCC needed a pocket folder which would be contemporary, elegant and appealing to various target markets. The logo (which has since evolved and changed) was blind embossed on a textured stock. Neenah classic columns paper was chosen for its timeless and classic appeal.
This retractable banner was designed early on for wedding expos, when MCC was using the green and gold logo. The overarching theme of "very... extraordinary" (along with other descriptive words elevating the brand) was used for many of the marketing materials produced.
This tiffany promotion blended branding between what had been established for MCC along with Tiffany's distinctive blue. Existing client photo assets were incorporated with a royalty free image found of a "Tiffany" looking box. It was important for this design to be simple, elegant and distinctive.
The 22x28 poster (right) was designed first using client supplied assets and copy. The goal was to create an elegant, eye-catching display for The Taste of MCC event. Typefaces, color palette and photo treatment were all part of the brand guidelines established at the time. A matching business card and handout were created as well. For added brand familiarity and visual richness, the background was designed to mimic the pocket folder paper texture.
This 22x28 poster was designed to promote a new indoor practice and teaching center at MCC. Client supplied assets and copy were used in this design. The Attic logo was designed based on client input of wanting a hand drawn illustrative look along with a robust distinctive typeface.
These were the first ads designed for MCC. The goal was to reinforce messaging established by the client which differentiated the country club from others in the overall experience whether business meetings or wedding events. The visuals were chosen to relay distinction and to elevate the brand. The typefaces and color palette were chosen to reinforce an understated elegance and exceptional quality a client would expect at MCC.
The brand direction has shifted over the past few years per direction from the client. These ads showcase the transition in print advertising. The logo, layout, color, background textures and corporate typefaces have all changed. Shifting from blacks and yellows to whites and grays. The goal has been to relay a more current and contemporary brand essence for MCC that coincides with their recently redesigned website.
The digital banners were created for the Pin it & Plan it Showcase. They were designed to complement the print ad placed in New Hampshire Magazines' Bride. The logo was designed based on client input to be similar in nature to Pinterest.