The business card was designed to visually reinforce this organizations non-stop commitment of advocating for the banking industry. Bold angles were incorporated to complement the arrows in the logo as well as provide a more dynamic look and feel.
An Advocacy Packet was designed which consisted of letter size inserts and brochure. A standard sized, logo branded, pocket folder housed all of the content. The inserts were designed for the client to easily update in-house within InDesign.
This letter size brochure needed to be distinctive – keeping in mind that the recipient would be printing it internally. A short fold was recommended and a quarter inch bleed woven into the design. Photos and triangular patterns were chosen to visually relay the importance of getting involved and making a difference as a member by contributing.
Building brand awareness in a visually impactful way was the goal of this retractable banner design. The background pattern and bold angled blocks of color relay their commitment to taking action and making a difference.
This 125th logo needed to have an overall consistency in style with the NH Bankers logo being woven into the design. Usage of the same typefaces and arrows helped give it a clean and elegant look.
Signage for a historical timeline was requested for NHBA's 125th celebration. The design needed to be adaptable, easily portable and unique. Initially the signage was displayed on easels and now is mounted in their conference room.
To showcase NHBA's progression of achievements, interlocking posters were recommended rather than one large poster. Color palette, typefaces, arrow elements and background patterns were consistent with previously produced materials for brand recognition.
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NH Bankers Association
New Hampshire Bankers Association is a statewide, not-for-profit trade association representing and serving all of the banking institutions in the State of NH. Their success in legislature depends upon it's members and their advocacy. Each marketing project needed to visually reinforce their desire to be viewed as a forward thinking association that was current with the times. A color palette of vibrant blues and greens along with angled lines and arrows were used throughout each design to mimic movement, change and excitement.
