Deb Beaudoin

Lake Sunapee Bank opened a financial center in Concord, NH. Print ads, direct mailers and online advertising were used to help promote the opening. The banners directed the consumer to a landing page offering more details on the scratch ticket incentive for the opening. The headline was "scratched" away to set the stage for details offered on the landing page.

Various sized google banner ads were created using custom photography supplied from Next Step Bionics & Prosthetics and messaging by Grapevine Marketing. The recommended designs reinforced the brand image with careful attention to color palette, typefaces, and photo style. Images were silhouetted in Adobe Photoshop (original images shown for comparison) to showcase motion more dynamically.

Members First Credit Union ran an auto loan refi-rewards promotion. The campaign included in-branch marketing, newspaper advertising and online digital banners. Messaging was provided by the agency of record at the time (Montagne Communications) with the visual direction a joint collaboration. Several images were retouched and composited as one.

Members First Credit Union celebrated a 1 year anniversary of their Bedford branch. The campaign included in-branch marketing, newspaper advertising and online digital banners. The incentive was receiving a gift card from a local sweet shop whose specialty was cupcakes. Messaging was provided by the agency of record at the time (Montagne Communications) with the visuals a joint collaboration. Several images were used to create the final visual.

Members First Credit Union ran an additional auto loan refi-rewards promotion. The banner shown to the right is an expandable banner with the other a 300x250 banner size. The request was for a more creative and illustrative approach. Based on image research with text fitting within a car shape the above campaign graphic was recommended. Messaging was provided by the agency of record at the time (Montagne Communications) with the visual direction a joint collaboration.

This promotion for Merrimack Valley Credit Union included in-branch marketing and monthly e-statements . This design had been established as a "template" for brand consistency highlighting a small headline with the emphasis on the promotion, the logo in the forefront and a family oriented visual to reinforce the messaging. Recommended imagery captured a moment in time vs staged poses for all promotions. Copy was provided by the agency of record at the time

These 300 x 250 banner ads for the Villages of Citrus Hills were placed on Florida for Boomers. Messaging and custom photography were supplied by the client. The design template placed the company logo and photography in the forefront and adhered to brand standards in typeface and color usage.

The Villages of Citrus Hills ran these 160x600 banner ads within various online publications. The color scheme and layout coincided with recent billboard creative (these examples are within the Citrus Hills folder). Messaging and custom photography were supplied by the client. A simple and uncluttered design was created to entice viewers to click and learn more. 

Summit by Morrison needed sales reservations for their new senior living community being built in the Whitefield, NH area. The color palette and typefaces were recommended based on the logo (details in Logo Design) with the photo representative of the lifestyle residents would expect to experience. Messaging was provided by the client and agency of record at the time (Montagne Communications).

Summit by Morrison ran an additional brand campaign to help build excitement and additional sales for the senior living community. Using the same typefaces and photography style, a blue accent color was introduced to differentiate from the previous campaign.