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K2 Snowboards

This project for K2 Snowboards was rather unique in that the creative brief was very open. The only constraints were to create designs specifically for men's boards and specifically for women's boards, as well as a gender-neutral look that could appeal to both. Other than that, the field was wide open to come up with as many interesting ideas as possible. Though the assignment was initially only for board graphics, additional pieces such as billboards and print ads were developed to help flesh-out the creative exploration.